Responsibilities

• Strategic Development:
• Assists in the strategic development of assigned channel(s), including participation in ideation sessions, channel road-mapping, quarterly paid media executive summaries, and forecasting inputs.
• Collaborate with cross-functional teams including brand & digital marketing, analytics and creative to align paid media efforts with overall marketing objectives.
• Provides proactive, data-informed tactical optimization recommendations for assigned channel(s).
• Campaign Execution:
• Deliver operational excellence, ensuring our paid media programs meet best practice standards with flawless media execution and management.
• Handles campaign setup and execution for assigned channel(s), including campaign building, budget pacing, creative trafficking and A/B test implementation.
• Own media optimization using data-driven insights to deliver against defined KPIs.
• Responsible for liaising with creative/marketing teams for asset delivery.
• Reporting:

Requirements

• Minimum of 3-5 years of experience in advertising, media management, and/or media buying, with hands-on experience planning and executing large-scale campaigns across Google, Bing, and Meta (agency experience preferred).
• Experience designing, setting up, and analyzing results for A/B tests.
• Strong analytical skills with the ability to interpret data and form actionable insights.
• Skilled at verbal and written communication.
• Detailed oriented, organized with creative thinking and problem-solving abilities.
• Global media management experience recommended but not required.
• Collaborative, proactive team player who builds strong cross-functional relationships and contributes positively to a fast-paced, team-oriented environment.

Benefits

• This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here .