Associate Media Director

New York, USA (Hybrid)

$75K/yr – $180K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive cross-channel media planning and client stewardship for strategic advertising programs, with measurement and optimization guided by analytics.

  • Own end-to-end media plans, channel selection, scheduling, and client presentations.
  • Must-have: 7+ years in media planning with agency experience.
  • Standout: Cross-functional leadership and mentorship of junior team members.

Job Description

Responsibilities

  • Manage the flow of client media-related issues, creating solutions and resolving problems.
  • Develop and maintain excellent relationships with clients.
  • Establish timetables for the development of plans.
  • Support the growth and development of junior team members
  • Develop media plans that support the client's marketing objectives.
  • Continually reinforce consumer behaviors in the integrated idea development process.
  • Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.
  • Identify opportunities for content partnerships and multi-platform media partnerships.
  • Create media plan recommendations and alternatives.
  • Select media channels and determine scheduling.

Requirements

  • 7+ years of experience with media planning and performance media. Agency experience required.
  • Health/Pharmaceutical advertising experience highly preferred
  • Team management experience
  • Client facing experience
  • A professional with demonstrated ability to manage and lead across cross functional internal teams and lead with external clients, partners and vendors
  • Someone with strong experience and integration with research/planning and analytics/measurement/optimization.

Benefits

  • Passionate, driven people | We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
  • Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
  • Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML HEALTH logo

VML HEALTH

VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. VML is celebrated for its innovative and award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester WaveTM Reports, which name WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 28,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. #WeAreVML

652 employees (226 in marketing)

Traffic Signals

Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~652

Marketing Team

Marketing Team Size
121 (19% of company)
Median Career Experience
8.5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
2

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