Responsibilities

• Develop and execute creative multi-platform digital media solutions based on client needs
• Steward the execution of plans, goals, and budgets
• Support media strategy development
• QA in platform and review team channel recommendations
• Oversee trafficking and tagging planning and implementation across all applicable channels
• Oversee campaign execution from buying to campaign reporting
• Build and analyze target audience using syndicated tools and in platform
• Maintain agency relationship with senior clients and outside vendors to foster development and execution of media plans
• Work with Supervisor and GMD to identify Publicis Groupe solutions and opportunities within the media plan
• Lead internal brainstorm sessions in the strategic development process

Requirements

• This position requires 7+ years’ experience working in digital media, including some time in a managerial role.
• Deep understanding of programmatic platforms (The Trade Desk, CM360, Freewheel, AmazonDSP, etc.)
• Experience setting up campaigns within Google and/or social platforms (Meta, TikTok, etc.) preferred
• Proficiency in media-related planning tools (e.g., Comscore, Nielsen, IMS, etc.)
• Strong written and verbal communication skills
• Proficiency in Word/Excel/PowerPoint/Keynote
• Strong written and verbal communication skills

Preferred

• Experience setting up campaigns within Google and/or social platforms (Meta, TikTok, etc.) preferred

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.