Associate Media Director - Paid Search & Social

Minneapolis, MN (On-site)

$110K/yr – $125K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Lead integrated paid search and paid social strategy for client programs, guiding a senior media team to deliver scalable performance.

  • Must-have: 6–10+ years of digital media, with deep paid search and paid social expertise.
  • Standout: Proven multi-channel campaign management and budget ownership at scale.
  • Standout: Leadership of high-performing teams and cross-functional collaboration.

Job Description

Responsibilities

  • Lead the development of integrated paid search and paid social strategies aligned to client business goals and KPIs
  • Translate marketing objectives into full-funnel media approaches, including audience strategy, channel mix, and investment allocation
  • Identify opportunities for growth through testing roadmaps, emerging platforms, and innovative activation strategies
  • Collaborate cross-functionally with analytics, creative, SEO, and broader media teams to deliver cohesive, insight-driven strategies
  • Oversee the execution, management, and optimization of campaigns across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and others
  • Ensure campaigns are structured for scalability, efficiency, and sustained performance
  • Provide guidance on bidding strategies, audience segmentation, creative testing, and conversion tracking best practices
  • Maintain a strong focus on performance metrics such as ROAS, CPA, CTR, and conversion rate
  • Lead, mentor, and develop a team of media managers and specialists, fostering a high-performance culture
  • Provide clear direction, constructive feedback, and ongoing coaching to support career growth

Requirements

  • 6–10+ years of experience in digital media, with deep expertise in paid search and paid social
  • Proven success managing large-scale, multi-channel campaigns and budgets
  • Strong platform expertise
  • Demonstrated experience leading and developing high-performing teams
  • Excellent analytical, problem-solving, and strategic thinking skills
  • Strong communication and presentation abilities, with client-facing experience preferred
  • Agency experience strongly preferred

Preferred

  • Agency experience strongly preferred
  • Experience across industries such as retail, CPG, travel, pet, and sports & entertainment is highly valued, but not required
  • Strong platform expertise preferred
Rise and Shine and Partners logo

Rise and Shine and Partners

We are navigators.We partner with client leaders to craft strategy and steer brands. We are at the forefront of emergent technologies, platforms, and go-to-market trends. We are an independent full-service, strategic, branding and creative agency. We have a network of best-in-class partners to nimbly weave together the perfect team for any assignment.We have been named "Best Small Agency in the U.S." by the American Association of Advertising Agencies.

Founded in 2007
Minneapolis, Minnesota, USA
105 employees (51 in marketing)

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
27.4%
Direct
26.1%
Referral
33.4%
Social
12%
Paid
1.1%

Headcount Trend

Current headcount: ~105

Marketing Team

Marketing Team Size
21 (20% of company)
Median Career Experience
13 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2