Responsibilities

• Own end-to-end management of paid search and paid social channels (primarily Google, Apple Search Ads, Bing, Snapchat, Reddit, and Twitter)
• Lead daily pacing, budget allocation, and in-flight optimizations
• Execute & iterate on audience strategies & segmentation, creative testing, and campaign structure and scaling approaches
• Identify performance trends and proactively adjust strategy to maximize ROAS
• Develop and lead structured test & learn roadmaps
• Formulate and execute cutting-edge channel and optimization strategies tailored directly to the client business goals.
• Partner with stakeholders to align performance insights with broader business goals
• Develop full-funnel strategies across paid search, paid social, retail media, and emerging channels
• Identify and evaluate new media opportunities with AI-driven platforms, Beta opportunities, and new ad formats.
• Collaborate with analytics, strategy, and client teams to ensure alignment.

Requirements

• 6+ years in digital media management (agency experience preferred) with a proven track record of managing and scaling complex accounts independently
• Advanced hands-on mastery of Paid Search (Google Ads, Bing, Apple Search Ads) and Paid Social (Snapchat, Reddit, X)
• Strong analytical mindset with experience translating data into insights
• Experience building and presenting client-facing reports and decks
• Proven ability to manage multiple workstreams and priorities simultaneously
• Strong understanding of: test & learn methodologies, creative performance drivers, full-funnel media strategy

Preferred

• Experience navigating the nuances of mobile app marketing (acquisition, tracking, and retention) is a massive plus
• Hands-on experience running app install and engagement campaigns is a huge plus

Benefits

• A hybrid office model, with the option to WFH 2-3 days/week
• A minimum of 20 days off yearly + 12 company holidays + summer hours
• Medical, Dental, Vision, Life & Disability Insurance
• Employer-matched 401k
• Transit benefits, corporate discount programs, free fitness center membership
• Career pathing, dedicated budget towards opportunities for professional growth
• A culture focused on collaboration, curiosity & support, with regular events, volunteerism, and an employee-led recognition program