Responsibilities

• Knowledge
• - Understand client business objectives, competitive landscape, and brand lifecycle stages.
• - Apply qualitative and quantitative insights to develop customer-centered strategic recommendations.
• - Maintain a strong understanding of HCP and DTC omnichannel engagement, media strategy, and campaign measurement.
• - Leverage research tools, audience data, and marketplace trends to inform planning and decision-making.
• Strategy & Insights
• - Lead strategy development for assigned brands and initiatives.
• - Identify actionable customer, market, and business insights that inform integrated marketing strategies.
• - Partner with Planning, Analytics, Media, Creative, and Client teams to ensure strategic alignment throughout planning and execution.
• - Develop compelling strategic narratives and present recommendations to internal and client stakeholders.

Requirements

• 6–8+ years of experience in customer experience, brand strategy, media strategy, healthcare marketing, or related disciplines.
• Pharmaceutical agency experience preferred; healthcare, consumer health, or CPG experience a plus.
• Experience developing customer-centered strategies informed by market research, audience insights, and business objectives.
• Understanding of HCP and patient engagement, omnichannel marketing, and customer journey planning.
• Ability to translate complex data and insights into clear, actionable strategic recommendations.
• Strong storytelling, presentation, facilitation, and client communication skills.
• Experience collaborating across Strategy, Media, Analytics, Creative, and Account teams.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.