Responsibilities

• Develop, Implement, and Manage Marketing Assets
• Coordinate with the Senior Marketing Manager to ensure plans and execution are consistent with the category strategy.
• Conduct market and channel assessments to prioritize areas of opportunity that will drive Virbac category growth .
• Collaborate with internal and external creative teams and agencies to develop marketing materials (Brochures, Sell sheets, Digital & Print Ads.) for different target audiences/channels.
• Manage and support end to end implementation of marketing collateral in all channels including internal medical/reg/legal review.
• Drive the digital strategy and optimizations, coordinating with both digital and retail team.
• Coordinate Conferences, Events, and Webinars.
• Work with the Marketing Operations Manager and serve as the category lead for exhibiting at all major U.S. veterinary trade shows/events and as key contact for conference personnel. Attend/exhibit as required.
• Coordinate and support the Senior Marketing Manager in organizing quarterly and annual sales meeting.
• Drive execution of professional continuing education: including the development of support materials, event scheduling, providing backend hosting of the event, coordinating post-event metrics.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or similar fields required; MBA preferred.
• Minimum of 2 years of marketing or brand management experience domestically or internationally.
• Progression of successful accomplishments that include experience with consumer insights, category analytics, product development, and packaging.
• Strong business acumen with the ability to comprehend the business implications of decisions and display orientation toward maximizing profitability.
• Excellent brand management skills, including strong attention to detail and the ability to lead cross-functional teams and meet project deadlines.
• Strong written and verbal communication skills, along with the ability to listen and understand different perspectives to gain alignment and buy in.
• Demonstrated capability to lead projects, working across departments to deliver on milestones and deadlines. Ability to multitask and flexibility to adapt to changing priorities.
• This role will be based onsite in Westlake, Texas

Preferred

• MBA preferred
• Pet Rx and OTC category experience is a plus

Benefits

• work environment conducive to exploring new territories and balancing their professional and personal lives
• Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension