Associate Marketing Manager, Scaled Events - Brand Marketing (Hybrid - Seattle, WA)

Responsibilities

• Campaign Planning & Brief Ownership: Contributes to the marketing strategy that informs the brief for campaigns, synthesizing and translating retros, business insights, customer data, and prior-season performance into action.
• Content Strategy & Messaging: Contributes to developing messaging frameworks and audience-level messaging matrices for assigned programs, ensuring a consistent brand voice across all channels and touchpoints.
• Channel Strategy: Sets and collaborates on channel strategy independently across owned and paid programs for playbook marketing plans — making / informing decisions on optimizations based on data-backed insights.
• Campaign Set-up and Tactical Planning: Aligns with PMO on execution timelines and actively scopes campaigns in Workfront Planner, ensuring every workstream across channels and locations is delivering as expected.
• Campaign & Creative Approval: Serves as the last-to-view and send for approval on final tactical campaign creative, channel plans, and retros — checking execution against the brief, scoping, and channel strategy across touchpoints.
• Campaign Overviews & Recaps: Builds and presents campaign overviews and recaps to leadership independently, synthesizing performance into forward-looking tactical recommendations.
• Cross-Functional Collaboration: Manages partner relationships independently across the enterprise and agency, as relevant. Drives alignment across teams without manager involvement and resolves blockers at the program level.
• Marketing Tool Management: Updates and manages relevant company tools (marketing calendar, campaign planners, Workfront) to ensure timely, effective execution across every program in flight.
• Market Research: Conducts market research to identify trends, competitive landscape, and customer insights, using this data to inform channel and messaging strategy.
• Industry Trends: Stays current on industry trends, emerging content formats, and applications of AI to campaign development, sharing insights and recommendations to drive innovation across the team.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent work experience.
• 5+ years of marketing experience, with a track record in brand marketing, campaign management, or digital marketing; familiarity with loyalty marketing a plus.
• Experience supporting high-visibility, multi-channel retail campaign strongly preferred; experience in the retail e-commerce sector is a plus.
• Results-oriented, with experience driving business outcomes against defined KPIs and turning performance data into forward-looking recommendations.
• Demonstrated ability to manage cross-functional partners independently across a matrixed, enterprise environment.
• Excellent oral and written communication skills; comfortable presenting to and influencing senior (L19+) leadership without manager support.
• Proficient in Claude, Excel, PowerPoint, Outlook, and Workfront (or comparable project/campaign management tools); willing and able to quickly learn new tools and emerging technologies, including AI.
• Shows aptitude and interest in mentorship and leadership of peers; no people management experience required.

Benefits

• This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more.