Associate Marketing Manager

Responsibilities

• Own end-to-end marketing for large annual conferences, from campaign planning through post-event recap, including integrated plans across email, paid digital and search, social, print and digital advertising, direct mail, and marketing partnerships
• Use AI tools to accelerate campaign planning, copy iteration, audience list research, and performance analysis, maintaining quality and brand standards across all deliverables
• Develop and manage event marketing budgets, tracking spend against plan throughout the event lifecycle
• Set up and manage event registration, including registration sites, pricing tiers, promo codes, and confirmation communications
• Plan and execute experiential marketing elements that enhance the on-site attendee experience
• Manage the event app, including content setup, attendee communications, and engagement features
• Manage event marketing vendors, including scoping work, overseeing deliverables, and tracking contracts
• Write copy for marketing collateral and brief creative on assets, routing them for stakeholder approval
• Secure qualified participants for small-format, invitation-only events such as executive forums, roundtables, and stakeholder discussions, building target lists of senior healthcare leaders who fit each event's focus and participant criteria
• Manage outreach, invitations, follow-up, and confirmations to meet participation goals, tracking recruitment progress against targets and flagging gaps early

Requirements

• 3 or more years of marketing experience with a focus on event or conference marketing, including end-to-end ownership of registration-driven campaigns
• Experience with event registration platforms, event apps, and marketing automation or email platforms
• Proven ability to recruit attendees or participants to meet defined targets, including managing invitation-only outreach for senior healthcare audiences
• Experience managing event budgets and vendors across multiple concurrent events
• Active use of AI tools such as ChatGPT, Claude, or Perplexity to accelerate research, copy development, and campaign analysis in a fast-moving, deadline-driven environment
• Strong project management skills with the ability to manage multiple events and deadlines simultaneously
• Excellent writing and cross-functional communication skills
• Ability to travel to annual conferences as needed
• Familiarity with managed care, pharmacy, or health system audiences a plus

Benefits

• Hybrid work schedule
• Health insurance through Cigna (medical and dental)
• Vision coverage through VSP
• Pharmacy benefits through OptumRx
• FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program through NYLGBS
• Fertility benefits through Progyny