Associate Marketing Manager

El Segundo, CA (Hybrid)

$50K/yr – $60K/yrEntry LevelFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end GenAI enabled marketing initiatives across experimentation, content generation, audience analysis, and campaign optimization, with cross-functional collaboration and rapid prototyping.

Job Description

Responsibilities

  • Collaborate with marketing, product, and editorial stakeholders to experiment with AI-first solutions to drive reach expansion and deeper engagement via paid marketing campaigns.
  • Configure and build AI-driven solutions for content generation, audience analysis, and campaign optimization.
  • Build prompts, data sets, and documentation to help teams achieve their project goals
  • Design, test, and iterate on different GenAI techniques and strategies for various AI tools and systems, optimizing for accuracy, consistency, and business relevance across different use cases.
  • Conduct research on marketing and product-specific AI trends and perform competitor messaging analysis to assess cutting-edge AI tool capabilities for marketing impact.
  • Support AI workflow development and evaluation, learning how AI systems are tested and improved in production environments.
  • Help the rollout and adoption of AI solutions across broader marketing teams and functions

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field; degrees in Computer/Data Science with a strong interest in marketing are also highly valued.
  • High curiosity and agency alongside a good understanding of generative AI platforms, prompting techniques, and AI trends.
  • Strong communicator - able to collaborate across functions, translate business goals into an actionable course of action, and able to lead process improvement .
  • Highly organized, analytical, detail-oriented, and comfortable managing multiple assignments & responsibilities
  • Hands-on, able to implement functional prototypes quickly, scrappy mindset

Preferred

  • Hands-on experience at the intersection of marketing and AI ecosystems (e.g. using Replit or Claude Design/Claude Code to quickly stand up marketing experiments)
  • Hands-on experience with prompt engineering. Experience with prompt management tools or AI workflow platforms.Coursework, internships, or projects in AI applications

Benefits

  • In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands logo

Internet Brands

3.0 Glassdoor

Internet Brands is an online media and technology company that serves businesses and consumers in four major categories: Automotive, Health, Legal, and Home/Travel. Our fully integrated approach combines leading web solutions for businesses with media websites for consumers.IB's award-winning consumer websites serve more than 250 million monthly visitors and include WebMD, Avvo, CarsDirect, and Fodor's Travel. Meanwhile, our range of web presence software products and services has established deep, long-term relationships with business clients.IB employs more than 5,000 people in over 20 office locations around the world, including our corporate headquarters in El Segundo, Calif., and other offices in New York City, San Francisco, Seattle, and Chicago. We're proud to foster a unique culture that combines the innovation of a start-up with the stability and profitability of an established corporation.

Founded in 1998
El Segundo, California, USA
6.7K employees (1,532 in marketing)
39% recommend to a friend
32% CEO approval

Traffic Signals

Monthly Visitors
386.5K
Traffic Source Mix
Search
16.7%
Direct
69%
Referral
13.1%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
1,292 (19% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$286.7M
Last Raise
$6.7M
Post IPO Equity, 12 years ago

Funding History

  • Jul 2014
    Post IPO Equity • $6.7M
  • Nov 1999
    Series Unknown • $280M
  • Feb 1999
    Series Unknown

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