Responsibilities

• Build, launch, and continuously improve campaigns within the marketing automation platform, including emails, forms, lists, and repeatable workflows
• Execute multi-channel demand generation campaigns including email nurtures, webinars, paid media, content syndication, and field marketing programs while documenting and refining the processes behind each
• Support marketing operations including campaign tracking, lead flow, data hygiene, and CRM alignment
• Support execution of account-based marketing (ABM) initiatives, including audience segmentation, campaign setup, and coordination with sales across target account lists
• Design and run structured tests across channels, audiences, and messaging — forming hypotheses, measuring results, and implementing what works
• Collaborate with product marketing, brand, and sales teams to align campaigns with messaging and commercial priorities
• Apply AI tools (including Claude, ChatGPT, and others) to accelerate content development, campaign analysis, audience research, and operational tasks

Requirements

• 2–4 years of experience supporting or managing demand generation or digital marketing campaigns, preferably in healthcare, health tech, or life sciences
• Hands-on experience with marketing automation platforms (Pardot preferred), including campaign setup, email execution, list management. You don't just use the tools, you understand how they work and how to push them further
• Comfort with marketing operations fundamentals, including lead routing, campaign tracking, data hygiene, and CRM integration
• Strong enough with ABM concepts to execute and iterate on audience segmentation and sales-aligned programs
• Ability to manage multiple campaigns and deadlines in a fast-paced environment with strong attention to detail
• A data-driven mindset with the ability to interpret campaign performance and support reporting on funnel metrics and KPIs
• Strong organizational and project management skills across campaigns and systems
• Experience using AI tools such as ChatGPT or Gemini, or a demonstrated willingness to adopt them to improve efficiency in research, content development, and campaign execution. You\'re curious about building agents and automations, not just prompting