Responsibilities

• Responsible for coordinating and executing consumer marketing campaigns; developing product-focused messaging and content across digital, social, web, email, video, and event channels; supporting paid advertising and lead generation initiatives; analyzing campaign performance and recommending optimizations; facilitating cross-functional and agency collaboration; supporting product launch activities; managing marketing operations, processes, budgets, and vendors; conducting market and competitive research; and ensuring consistent brand standards and consumer-focused communications across all marketing touchpoints.
• Coordinate and execute cross-functional marketing initiatives by partnering with Product Marketing, Digital Marketing, Content Development, Public Relations, Events, Creative Services, the Candidate Support Center, and external agency partners to ensure campaigns are delivered on time, on budget, and aligned to business objectives.
• Assist in the administration and optimization of consumer marketing processes and systems, including campaign calendars, project management platforms, content review and approval workflows, digital asset management systems, marketing automation tools, CRM platforms, and budget tracking mechanisms.
• Support the development, implementation, and ongoing management of paid advertising campaigns by collaborating with external agencies and internal stakeholders responsible for creative development, copywriting, lead generation, social media, events, website content, and other consumer-facing marketing initiatives.
• Monitor, analyze, and report on campaign performance and key marketing metrics, including engagement, lead generation, conversion, and return on investment, while providing actionable recommendations to optimize campaign effectiveness and improve outcomes.
• Support consumer marketing activities associated with product launches by coordinating collateral development, website updates, advertising deliverables, campaign assets, and customer communication initiatives to ensure successful market introduction.
• Maintain a strong understanding of Cochlear products, services, market dynamics, competitive positioning, and the consumer journey to help translate complex product information into compelling, audience-focused messaging and campaign content.
• Conduct research on industry trends, competitive activities, customer insights, and emerging marketing practices, sharing findings and recommendations that inform campaign planning, messaging, and marketing strategy.
• Execute marketing activities within established processes and governance frameworks while proactively identifying opportunities to improve operational efficiency, campaign performance, workflow effectiveness, and the overall consumer experience.
• Manage assigned aspects of budget administration, invoice processing, vendor coordination, purchase order tracking, and marketing expenditure reporting to support responsible financial management of campaigns and projects.

Requirements

• Bachelor's Degree
• 3-5 Years of Experience
• Experience in analytics reporting (online and offline)
• Experience in executing and managing marketing campaigns, including lead generation.
• Strong copywriting skills with an agency or corporate marketing team; mastery of tone, positioning, language, message mapping, and strategic development to achieve marketing objectives.
• Passionate about understanding consumer needs and translating complex product information into clear, compelling messaging and experiences that help individuals make informed decisions about their hearing health.
• Highly organized, detail-oriented, and able to manage multiple priorities while supporting the successful delivery of marketing campaigns, product initiatives, content development, and promotional activities in a fast-paced environment.
• Takes ownership of assigned projects, proactively identify opportunities for improvement, and contribute to driving awareness, engagement, lead generation, and adoption of Cochlear's implantable hearing solutions.

Benefits

• Benefit package includes medical, dental, vision, life and disability insurance as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan and pet insurance.