Associate Marketing Manager, Advertising and Social Media

Connecticut, USA (On-site)

$97K/yr – $156K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own annual media planning and agency governance, turning budgets into measurable paid and organic channel programs with cross-functional alignment.

  • Media Ownership: Own annual media plans, budget allocation, publisher selection, production schedules, and digital measurement with the agency partner.
  • Strategy & Optimization: Continuously evolve paid media strategy through competitive intel and A/B testing to improve targeting, creative performance, and spend efficiency.
  • Collaboration & Social: Align with Creative Services and social teams to craft assets and calendar plans, manage LinkedIn presence, and drive employee advocacy programs.

Job Description

Own annual media planning and agency governance, turning budgets into measurable paid and organic channel programs with cross-functional alignment.

  • Media Ownership: Own annual media plans, budget allocation, publisher selection, production schedules, and digital measurement with the agency partner.
  • Strategy & Optimization: Continuously evolve paid media strategy through competitive intel and A/B testing to improve targeting, creative performance, and spend efficiency.
  • Collaboration & Social: Align with Creative Services and social teams to craft assets and calendar plans, manage LinkedIn presence, and drive employee advocacy programs.
Liberty Mutual Insurance logo

Liberty Mutual Insurance

At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow. In business since 1912, and headquartered in Boston, today we are the eighth largest global property and casualty insurer based on 2023 gross written premium. We also rank 87th on the Fortune 100 list of largest corporations in the US based on 2023 revenue. As of December 31, 2023, we had $49.4 billion in annual consolidated revenue. We employ over 40,000 people in 29 countries and economies around the world. We offer a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property. For more information, visit www.libertymutualinsurance.com.

Founded in 1912
Boston, MA, US
37K employees (655 in marketing)

Traffic Signals

Monthly Visitors
426K
Monthly Google Ads Budget
$224.9K
Traffic Source Mix
Search
25.8%
Direct
46.6%
Referral
17.9%
Social
8.8%
Paid
0.7%

Headcount Trend

Current headcount: ~37.7K

Marketing Team

Marketing Team Size
441 (1% of company)
Median Career Experience
17 years
Median Tenure
9.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$886.8M
Last Raise
$886.8M
Debt Financing, 6 months ago

Funding History

  • Sep 2025
    Debt Financing • $886.8M

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