Responsibilities

• Enables coordinated planning, execution, and oversight across defined functional areas to support marketing objectives. Functional scope may include strategy, planning, and change enablement; governance, risk, and control management; and channel activation.
• Provides structure, alignment, and direction that allow teams to operate efficiently, consistently, and in compliance with business and risk expectations.
• Drives marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working.
• Partners across Marketing to evaluate and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution.
• Assesses existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution.
• Develops deep enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization.
• Ensures marketing workflows, governance routines, and tools are executed in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework.
• Acts as a subject matter expert and escalation point for operational issues, risk considerations, and cross‑functional coordination, supporting consistent application of controls and accountability.
• Participates in planning, coordinating, and scheduling marketing enablement activities across Marketing teams.
• Executes and delivers complex marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management.

Requirements

• Business Process Improvement
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Innovation
• Marketing Function
• Marketing Systems
• Organizational Change Management
• Problem Solving
• Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.