Associate Marketing Director, New CVRM Franchise

Responsibilities

• Build trust with and influence Key Opinion Leaders (KOLs) to enhance brand credibility and advocacy.
• Oversee congress strategy, symposia, and speaker programs, ensuring scientific accuracy and impactful engagement.
• Maintain strong knowledge of the clinical disease state and guidelines; confidently engage clinicians and external experts in clinical discussions.
• Prioritize customer needs; design, refine, and articulate clear value propositions that resonate across segments.
• Deploy and manage a content calendar; track performance and recommend data-driven improvements to enhance reach and impact.
• Apply the latest analytical and research techniques to deepen insights into customers, market dynamics, and competitive landscapes.
• Build clear, compelling brand narratives and assets that differentiate and drive preference.
• Participate in budget planning; manage operational spend, forecasts, and ROI to meet financial objectives.
• Define and track KPIs to assess customer/patient engagement and brand program effectiveness; report results and actions.
• Review market insights, anticipate trends, and map the patient journey using qualitative and quantitative analysis.

Requirements

• Bachelor’s Degree
• 3+ yrs experience in one or a combination of : pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience  And / OR commercial experience

Preferred

• Advanced Degree in Business, Marketing, or Science
• Strong presentation and negotiation skills
• Ability to successfully work through ambiguity
• Demonstrated Learning Agility

Benefits

• This is tricky; keep the employer wording.
• A short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles).
• Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.
• If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.