Responsibilities

• Create compelling marketing content and messaging to support KKR's insurance business, including variable, fixed, and fixed index annuity products, while contributing to broader firmwide content initiatives as needed.
• Develop B2B and B2C content across multiple channels, including web, email, social media, video, presentations, thought leadership, sales enablement materials, and print.
• Partner with product marketing, sales, investment professionals, designers, and other stakeholders to develop content that supports strategic marketing and business objectives.
• Help define and scale AI-enabled content practices by identifying opportunities to incorporate generative AI into content development, editorial workflows, and marketing processes.
• Apply digital content best practices, including SEO/AEO, email optimization, subject lines, calls to action, and channel-specific content strategies to improve engagement and performance.
• Ensure consistency in messaging, style, tone, and brand voice across all content and marketing initiatives.
• Write and edit a variety of content formats, including articles, web copy, video scripts, presentations, executive messaging, and thought leadership.
• Collaborate across Marketing, Legal, Compliance, and business teams to ensure content accuracy, regulatory compliance, and timely delivery.
• Manage multiple projects simultaneously, balancing competing priorities and delivering high-quality work in a fast-paced environment with tight deadlines.