Associate Marketing Activation Analyst at Mattel | East Aurora, NY | $57K/yr – $68K/yr

Mattel

Associate Marketing Activation Analyst

East Aurora, NY (Hybrid)

$57K/yr – $68K/yrEntry LevelFull time

Posted 6 weeks ago

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Job Summary

Own regional brand planning and go-to-market execution, translating global strategy into local commercial impact across planning, pricing, activation, and performance tracking.

Brand planning: AOP and LRGS volume assumptions in partnership with Regions and Sales.
Pricing and channel frameworks: Ensure profitability and consistency across markets.
A&P governance: Brand and market level investment aligned to growth priorities.

Job Description

Owns regional brand execution and performance governance, turning global strategy into local commercial impact across planning, pricing, and activation.

Brand planning: AOP and LRGS volume assumptions in partnership with Regions and Sales.
Pricing and channel execution: Develop frameworks that ensure profitability and consistency across markets.
A&P investment governance: Brand and market level allocation aligned to growth priorities.