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Mattel

Associate Marketing Activation Analyst

East Aurora, NY (Hybrid)

$57K/yr – $68K/yrEntry LevelFull time

Posted 2 months ago

Job Summary

Own regional brand planning and go-to-market execution, translating global strategy into local commercial impact across planning, pricing, activation, and performance tracking.

  • Brand planning: AOP and LRGS volume assumptions in partnership with Regions and Sales.
  • Pricing and channel frameworks: Ensure profitability and consistency across markets.
  • A&P governance: Brand and market level investment aligned to growth priorities.

Job Description

Owns regional brand execution and performance governance, turning global strategy into local commercial impact across planning, pricing, and activation.

  • Brand planning: AOP and LRGS volume assumptions in partnership with Regions and Sales.
  • Pricing and channel execution: Develop frameworks that ensure profitability and consistency across markets.
  • A&P investment governance: Brand and market level allocation aligned to growth priorities.
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Mattel

La Mauritano-Tunisienne des Télécommunications est le premier opérateur mobile en Mauritanie.

Founded in 1999
Nouakchott, Nouakchott-Nord Region, MRT
318 employees (51 in marketing)
mattel.com

Salaries

Posted range

$57K/yr – $68K/yr

Taken straight from the job posting.

See all Mattel salaries

Marketing Team

Marketing Team Size
38 (12% of company)
Marketing Roles Posted (Last 30 Days)
21

Headcount Trend

Current headcount: ~318
Mattel logo

Associate Marketing Activation Analyst

Mattel · East Aurora, NY · Hybrid