Responsibilities

• Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
• Act as point of contact for brand inquiries and dissemination of brand information and assets
• Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions
• Manage operational activities for marketing purposes including coordinating sample shipments, maintaining marketing materials and assets, and supporting cross-functional team needs to ensure smooth day-to-day brand management operations.
• Manage the toy product line P&L and partner with cross-functional teams to help drive profitability, informed decision-making, and overall business growth.
• Ensure all brand marketing projects are supported by business strategy, objectives and insights
• Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and lines of business
• Communicate regularly with regional teams and lines of business to ensure needs are being met
• Prepare for and deliver presentations that convey a strategic message to large audiences
• Present with confidence to drive brand strategy and products
• Translate brand strategy into campaigns, content, and activations
• Brief and develop marketing assets by working with external agency partners
• Help develop global marketing campaigns for execution at a local level
• Monitor key trends, brands and competitors’ performance in all markets