Associate Manager, Toy Marketing at Mattel | El Segundo, CA | $108K/yr – $125K/yr

Associate Manager, Toy Marketing

El Segundo, CA (On-site)

$108K/yr – $125K/yrMid Level5+ years expFull time

Posted 5 months ago

Drive toy product strategy, pricing, and portfolio across segments, with 3–5 year roadmaps and cross-functional execution.

Own toy business performance (revenue, margin, SKU productivity) and segment-focused roadmaps.
Must-have: 5+ years in brand marketing with P&L, forecasting, and pricing analysis.
Standout: Collaboration with design/R&D and manufacturing to ship concepts to shelf.

Develop toy strategy by segment (core, premium, collector, preschool, etc.).
Manage toy pricing architecture and competitive positioning.
Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
Own consumer/play insights specific to toy usage and play patterns.
Collaborate with Design/R&D to bring toys from concept to shelf.
Assist in coordinating with regional commercial teams in gaining buy-in to global product strategies at all levels
Own toy business performance (revenue, margin, SKU productivity).
Provide input to Brand Marketing on packaging, messaging, and feature storytelling.