Responsibilities

• Own the day-to-day management of the product segment(s) and act as point of contact for brand inquiries and dissemination of brand information.
• Work in collaboration with the manager to manage the product portfolio and all key product line tools and documents, develop business strategies, objectives & insights and manage the P&L.
• Ensure all product marketing projects are supported by business strategy, objectives and insights.
• Work closely with cross-functional partners (Product Design, Packaging, Development, etc.) to bring innovative and compelling toys to market on time and on budget, backed by Consumer Insights.
• Collaborate with manager in gaining buy-in for global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business.
• Assist with managing margin targets and line plans from initiation to completion with cohesive hand off to commercial team.
• Prepare for and deliver presentations that convey a strategic message to large audiences. Present with confidence regularly to drive brand strategy and products.
• Own product lifecycle, working closely with the supply planning, demand planning, retail and commercial teams.
• Lead global business reporting and analysis.
• Monitor key trends, brands and competitors’ performance in all markets.
• Provide product inputs for creative brief development and high-profile marketing efforts.
• Take initiative to clarify ever-changing business needs and challenges and work appropriately with team and cross-functional partners to find solutions.