Responsibilities

• Own the end-to-end strategy and commercialization of our marketing SKUs (Email, Text/SMS, and WhatsApp Marketing) globally. Manage MVP definition and legal terms to FAQs, sales pitching, and pricing & packaging—and, once live, drive adoption, attach rate, and revenue growth across the portfolio.
• Drive adoption, attach rate, and revenue growth across the portfolio after launch.
• Diagnose & Define Net-New Opportunities: Proactively identify where the marketing portfolio should go next. Spot gaps and unmet merchant needs, build the business case for new products, features, or channels, and define the initiatives before they are handed to you.
• Cross-Functional Project Management: Act as the strategic "train conductor" across Product, Sales, Marketing, and Legal. Bring people together, gather requirements, manage strict timelines, and drive complex initiatives forward without direct authority. You will establish clear metrics for success, designate project components to the appropriate cross-functional DRIs (Directly Responsible Individuals), and remove or escalate roadblocks to ensure timelines are achieved.
• Marketing Channel Strategy & Domain Depth: Develop deep fluency in the mechanics of each channel—email and SMS deliverability, consent and compliance (CAN-SPAM, TCPA, and the WhatsApp Business Platform / Meta messaging policies), guest segmentation and CRM, and engagement-to-conversion economics—and use it to make sharper pricing, packaging, and roadmap calls.
• Market & Competitive Strategy: Size market opportunities and conduct deep competitive research for the region, benchmarking against both horizontal marketing/CRM platforms (e.g., Mailchimp, Emma, Klaviyo, Attentive) and hospitality-tech guest-marketing and engagement players (e.g., Me & You, Bikky, Thanx, Paytronix, Popmenu, and Fishbowl). Dive into specific customer segments to understand what is working, analyze closed-lost deals to understand what isn't, and ensure global product strategies account for local nuances.
• Data-Driven Insights: Dive deep into our data to uncover hidden trends, analyze product adoption and channel performance, and monitor competitive dynamics. You will develop dashboards, KPIs, and reports that translate complex data into compelling narratives and actionable recommendations.
• Executive Visibility & Alignment: Translate highly ambiguous project scopes into structured, actionable plans. Communicate updates, roadblocks, and strategic recommendations clearly to senior leadership and cross-functional partners.
• Risk Management: Anticipate and proactively manage obstacles and risks to strategic projects—including deliverability, consent, and channel-compliance risks—developing mitigation strategies to keep initiatives on track.

Requirements

• 4-6 years of experience in project management, consulting, strategy & operations, or product/GTM strategy, preferably within a high-growth technology, SaaS, or hospitality environment.

Preferred

• Marketing-Savvy: Working understanding of email, SMS, and/or WhatsApp marketing—including deliverability, opt-in/consent, and channel compliance—is a strong nice-to-have.
• Industry Enthusiast: Experience in hospitality tech, a consumer-facing app, or a B2B2C environment is a nice-to-have.
• Experience with Salesforce, Looker, and Gong is highly preferred; familiarity with marketing/messaging platforms (e.g., Iterable, Braze, Klaviyo, Attentive) is a plus.

Benefits

• comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.