Responsibilities

• Manage end-to-end content development for PepsiCo global social channels
• Develop clear content briefs for key moments, campaigns, and priority stories; ensure messaging and objectives are carried through to final creative
• Partner with content studio teams, producers, editors, and external vendors to execute high-quality content across channels, including co-created influencer content when applicable
• Collaborate with internal partners (e.g., Communications, Corporate Affairs, Legal, Brand Communications, Paid Media, and agency teams) to ensure content is on-strategy and aligned to corporate and brand standards
• Identify opportunities to connect storytelling across channels, ensuring consistency in brand voice, tone, and visual identity while optimizing for each platform, including coordinated distribution plans for content
• Support editorial planning by contributing to global, cross-functional content calendars and workflows
• Collaborate cross-functionally with internal partners to understand priorities, gather inputs, and shape how stories are told through social-first content
• Make data-driven content decisions by using performance analytics (views, engagement, conversions, retention, search queries, and audience segments) to identify what’s working, prioritize high-impact topics, and continuously optimize content based on measurable outcomes
• Support the development and execution of corporate social influencer partnerships (e.g., thought leaders, creators, and trusted community voices) that amplify priority narratives and reputation initiatives across platforms

Requirements

• 5–7 years of experience in social media content creation, influencer/creator programming, or content marketing for a Fortune 500 company in-house or at an agency
• Highly effective communicator with strong editorial judgment, able to synthesize complex inputs, tailor messaging for diverse audiences, and influence stakeholders while navigating a matrixed organization
• Demonstrated ability to develop innovative, audience-centric content strategies across platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube, Reddit, X)
• Experience collaborating across cross-functional teams and managing external creative/production partners and legal reviews
• Familiarity with content workflows, editorial governance, and digital publishing and reporting tools in a fast-paced environment

Preferred

• Experience supporting influencer/creator partnerships (briefing, co-creation, feedback cycles, deliverable management, and performance learnings) is a plus
• Agency experience is a plus but not required

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.