Associate Manager, Marketing Strategy (Disney Entertainment)

Glendale, CA (Hybrid)

$87K/yr – $117K/yrMid Level3+ years expFull time

Posted 11 days ago

Job Summary

Own end-to-end film and documentary marketing campaigns from planning to post-launch, coordinating asset needs, approvals, and partner relationships across multiple studios and internal teams.

  • Lead cross-functional campaign development with Brand, CRM, and Performance teams.
  • Manage assets, approvals, schedules, and Coming Soon/ trailer workflow between Theatrical and Content Planning.
  • Ensure brand consistency and legal/compliance across materials.

Job Description

Responsibilities

  • Lead end-to-end marketing campaigns for select films and documentaries, including Disney-owned newly released and priority third-party licensed titles, from early planning through post-launch support.
  • Support relationship management with major and independent studio partners regarding campaign plans, asset needs, feedback, approvals, and timelines.
  • Support theatrical drafting and broader film brand campaigns through strategic development, ideation, asset sourcing, execution, and stakeholder approvals.
  • Partner with Brand, Bundle, and Inclusive Marketing to build campaign plans and title lists tied to holidays, cultural moments, seasonal priorities, and other key beats; present priorities to Social Editorial and Reporting, Performance Media, and other channel teams to secure support.
  • Own studio approval workflows, including routing assets, tracking feedback, resolving open items, and securing final approvals.
  • Serve as the liaison between Theatrical and Content Planning for trailer launches, Coming Soon Pages, and platform Special Looks; maintain the film Coming Soon Page tracker with accurate dates and statuses.
  • Partner with CRM to secure email placement for priority films by communicating priorities, sourcing assets, and managing approvals.
  • Source and quality-check approved key art, trailers, stills, copy, and other materials for branding, calls to action, legal language, and copyright accuracy.
  • Partner with Marketing Operations on statements of work and asset delivery for Originals, Pay 1 films, and licensed titles; lead the Weekly Film Taskforce, Monthly Film Vertical, and Andscape meetings with clear agendas and follow-ups.

Requirements

  • 3+ years of experience in entertainment, film, streaming, brand, or integrated marketing.
  • Experience leading cross-functional campaigns from planning through launch and managing external partners, asset approvals, stakeholder feedback, and concurrent timelines.
  • Strong project management, organization, communication, presentation, and relationship-management skills, with close attention to detail.
  • Ability to evaluate materials for brand consistency, calls to action, legal language, and copyright requirements.
  • Proficiency with Microsoft PowerPoint, Excel, Outlook, and Teams.
  • Bachelor's degree in Marketing, Communications, Business, Film, or a related field, or equivalent relevant professional experience.

Preferred

  • Experience marketing films, documentaries, licensed content, or streaming titles and working with studio approval processes.
  • Experience with CRM, paid media, social, platform merchandising, theatrical workflows, statements of work, or creative asset production timelines.
  • Advanced degree or additional coursework in Marketing, Communications, Business, Film, or a related field.
The Walt Disney Company logo

The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. Our mission is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make us the world’s premier entertainment company.

Founded in 1923
Burbank, CA, US
176K employees (45,010 in marketing)

Salaries

Posted range

$87K/yr – $117K/yr

Taken straight from the job posting.

See all The Walt Disney Company salaries

Funding

Total Funding
$15B
Last Raise
$4B
Post IPO Debt, 1 months ago

Funding History

  • Feb 2026
    Post IPO Debt • $4B
  • Apr 2020
    Post IPO Debt • $5B
  • Mar 2020
    Post IPO Debt • $6B

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$30.9K
Traffic Source Mix
Search
31.5%
Direct
45.7%
Referral
13.6%
Social
8.2%
Paid
0.8%

Headcount Trend

Current headcount: ~181.4K

Recent News

The Walt Disney Company logo

Associate Manager, Marketing Strategy (Disney Entertainment)

The Walt Disney Company · Glendale, CA · Hybrid