Associate Manager, Marketing Strategy (Disney Entertainment)

Glendale, CA (Unknown)

$87K/yr – $117K/yrMid Level3+ years exp

Posted 9 days ago

Job Summary

Own and manage end-to-end film marketing campaigns from planning through post-launch, coordinating with partners, approvals, asset sourcing, and cross-functional teams.

  • Lead cross-functional campaigns for Disney titles and licensed content
  • Oversee studio approval workflows and asset deliveries
  • Partner with Brand, Social, and Performance teams to lock priorities and timelines

Job Description

Responsibilities

  • Lead end-to-end marketing campaigns for select films and documentaries, including Disney-owned newly released and priority third-party licensed titles, from early planning through post-launch support.
  • Support relationship management with major and independent studio partners regarding campaign plans, asset needs, feedback, approvals, and timelines.
  • Support theatrical drafting and broader film brand campaigns through strategic development, ideation, asset sourcing, execution, and stakeholder approvals.
  • Partner with Brand, Bundle, and Inclusive Marketing to build campaign plans and title lists tied to holidays, cultural moments, seasonal priorities, and other key beats; present priorities to Social Editorial and Reporting, Performance Media, and other channel teams to secure support.
  • Own studio approval workflows, including routing assets, tracking feedback, resolving open items, and securing final approvals.
  • Serve as the liaison between Theatrical and Content Planning for trailer launches, Coming Soon Pages, and platform Special Looks; maintain the film Coming Soon Page tracker with accurate dates and statuses.
  • Partner with CRM to secure email placement for priority films by communicating priorities, sourcing assets, and managing approvals.
  • Source and quality-check approved key art, trailers, stills, copy, and other materials for branding, calls to action, legal language, and copyright accuracy.
  • Partner with Marketing Operations on statements of work and asset delivery for Originals, Pay 1 films, and licensed titles; lead the Weekly Film Taskforce, Monthly Film Vertical, and Andscape meetings with clear agendas and follow-ups.

Requirements

  • 3+ years of experience in entertainment, film, streaming, brand, or integrated marketing.
  • Experience leading cross-functional campaigns from planning through launch and managing external partners, asset approvals, stakeholder feedback, and concurrent timelines.
  • Strong project management, organization, communication, presentation, and relationship-management skills, with close attention to detail.
  • Ability to evaluate materials for brand consistency, calls to action, legal language, and copyright requirements.
  • Proficiency with Microsoft PowerPoint, Excel, Outlook, and Teams.
  • Bachelor's degree in Marketing, Communications, Business, Film, or a related field, or equivalent relevant professional experience.

Preferred

  • Experience marketing films, documentaries, licensed content, or streaming titles and working with studio approval processes.
  • Experience with CRM, paid media, social, platform merchandising, theatrical workflows, statements of work, or creative asset production timelines.
  • Advanced degree or additional coursework in Marketing, Communications, Business, Film, or a related field.

Salaries

Posted range

$87K/yr – $117K/yr

Taken straight from the job posting.

See all Disney Entertainment Television salaries

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Associate Manager, Marketing Strategy (Disney Entertainment)

Disney Entertainment Television · Glendale, CA · Unknown