Associate Manager, Integrated Marketing, Womenswear & Childrenswear

New York City, NY

$95K/yr – $105K/yrSenior Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own global brand storytelling and integrated launches across multiple teams, coordinating campaigns, GTM calendars, and events while surfacing market signals to guide product storytelling.

  • Manage the seasonal GTM calendar across Marketing, Creative, eCommerce, Retail, Wholesale, and Communications.
  • Shape briefs, go-to-market plans, and creative toolkits while closing storytelling gaps based on consumer trends.
  • Monitor the competitive landscape and deliver market updates to steer campaigns and events.

Job Description

Responsibilities

  • Support the development and execution of global brand campaigns, seasonal product hero and editorial campaigns, including briefs, marketing strategies, go-to-market plans and creative toolkits.
  • Manage the seasonal go-to-market calendar and align Marketing, Creative, eCommerce, Retail, Wholesale, and Communications teams to support fully integrated launches.
  • Support global events and initiatives, including event planning, sample coordination, and vendor management.
  • Monitor the competitive landscape and share regular market, consumer, and competitor updates with the team.
  • Support weekly team meetings by setting agendas, capturing notes, and tracking next steps.
  • Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 4-6 years of experience in brand marketing, product marketing, or a related field.
  • Exceptional communication and cross-functional collaboration skills.
  • Highly detail-oriented, with the ability to manage multiple projects simultaneously.
  • Self-starter with a strong sense of initiative and a willingness to be hands-on.
  • Fluency in English; additional language skills are a plus.
  • Willingness to travel.
  • Ability to work from the NYC headquarters four days per week, with one remote day weekly.

Preferred

  • Additional language skills are a plus

Benefits

  • Paid Time Off
  • Clothing Allowance
  • Generous Employee Discount
  • Paid Parental Leave
  • Membership to Calm and access to other wellness benefits
  • Medical, dental, vision and ancillary benefits
  • 401k
rag & bone logo

rag & bone

From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream. We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.

Founded in 2002
New York, New York, USA