Responsibilities

• Support day-to-day execution and optimization of paid media campaigns across Paid Social, Paid Search, Affiliate, and Display
• Analyze campaign performance, identifying trends, and providing actionable insights to improve KPIs such as CAC, ROAS, and revenue
• Own creative process from start to finish in partnership with internal teams and agency partners
• Develop and manage creative briefs across Paid Social, Paid Search, Display, and Affiliate in partnership with creative, copy, and brand teams, ensuring briefs reflect campaign objectives, audience/funnel stage, and channel specs
• Review creative assets prior to trafficking for brand consistency, platform compliance (aspect ratio, duration, copy length, safe zones), and messaging accuracy
• Coordinate creative testing programs across channels — structuring test matrices, tracking variant performance, and compiling learnings into actionable recommendations for creative and media teams
• Collaborate with external agencies to ensure campaigns are launched accurately, monitored effectively, and optimized against performance goals
• Help manage affiliate programs, including partner communication, offer tracking, and performance monitoring
• Support creative testing initiatives by coordinating assets, tracking results, and identifying top-performing content (UGC, creator, branded)
• Contribute to reporting by pulling data, maintaining dashboards, and assisting in weekly/monthly performance recaps

Requirements

• 3-4 years of experience in paid media, digital marketing, or growth marketing (internships included)
• Familiarity with paid social, paid search, or affiliate marketing (hands-on experience a plus)
• Strong analytical skills and comfort working with data in Excel/Google Sheets
• Highly organized with strong attention to detail and ability to manage multiple tasks
• Eagerness to learn and grow in a fast-paced, performance-driven environment
• Strong communication skills and ability to collaborate across teams
• Interest in retail, fashion, or consumer brands preferred

Preferred

• Interest in retail, fashion, or consumer brands preferred