Associate Manager, Global Upstream Marketing
Mahwah, NJ (Hybrid)
Posted 1 day ago
Job Summary
Own and shape data-driven product strategy from market analysis through launch, turning customer and research insights into actionable business cases and cross-functional plans.
- Lead evidence-driven market and portfolio strategy development
- Oversee cross-functional execution from discovery to commercialization
- Drive financial analysis, forecasting, and performance assessment to guide investments
Job Description
Responsibilities
- Lead market, customer, competitive, and industry analysis to identify unmet needs, market opportunities, emerging trends, and potential sources of growth.
- Translate Voice of Customer, key opinion leader, qualitative, quantitative, and third-party research into actionable product and portfolio strategies.
- Develop financial models, business cases, forecasts, pricing analyses, and return-on-investment assessments to support new product development and investment decisions.
- Lead cross-functional new product development and commercialization activities in partnership with Research & Development, Sales, Marketing, Finance, Manufacturing, Operations, and Clinical Affairs.
- Define business and marketing objectives, customer segmentation, targeting strategies, value propositions, and pre-commercialization plans for new products.
- Partner with Clinical Affairs and Product Marketing to establish evidence-generation priorities, publication strategies, and product messaging supported by clinical evidence.
- Drive product lifecycle management and launch planning, including sales tools, channel communications, pricing approaches, performance measures, and contingency planning.
- Evaluate market potential, customer acquisition and retention opportunities, sales trends, and business performance to recommend portfolio investments and growth strategies.
Requirements
- Bachelor’s degree.
- Minimum 6 years of professional experience in marketing, product management, portfolio management, sales, Research & Development, finance, or a related business function.
- Experience applying financial modeling, business case development, forecasting, or financial analysis to business or portfolio decisions.
- Experience in market segmentation, market analysis, global marketing, or portfolio strategy.
- Experience working cross-functionally with Research & Development, Sales, Marketing, Finance, Manufacturing, or Operations.
- Experience supporting upstream marketing, downstream marketing, product management, portfolio management, or new product development.
Preferred
- Minimum 2 years of experience in medical devices, healthcare, or another regulated industry.
- Experience in new product development, commercialization, product launches, product lifecycle management, Voice of Customer research, competitive intelligence, global product management, or international commercialization.
Stryker
Stryker is a global leader in medical technologies and, together with our customers, we are driven to make healthcare better. We offer innovative products and services in MedSurg, Neurotechnology and Orthopaedics that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. More information is available at stryker.com and careers.stryker.com. Facts: ● 2023 Sales: $20.5 billion ● Industry: Medical Instruments & Supplies ● Employees: 52,000 worldwide ● 40 years of sales growth leading up to 2020 ● 44+ Manufacturing and R&D Locations Worldwide ● $1.4 billion spent on research and development in 2023 ● ~12,900 patents owned globally in 2023 ● Products sold in ~75 countries ● Fortune 500 Company ● 7 consecutive years as one of Fortune's World's Best Workplaces Stryker’s social media community guidelines: https://www.stryker.com/content/m/legal/social-media-community-guidelines/en/index.html Notice Regarding Employee Conduct on Facebook/LinkedIn Meta/LinkedIn does not permit employers to verify or validate “employees” in the (META: “Works at” LinkedIn: “Experience”) section of users’ profiles. Please be aware that the views expressed by individuals on their personal accounts and do not necessarily represent the views of our company. If you encounter any issues with a person claiming to be our employee, we recommend using the “Report Profile” feature. If you’d like to report concerns to our Ethics Hotline, you may do so at: https://app.convercent.com/en-us/LandingPage/b6bb4e84-9fcb-ea11-a974-000d3ab9f296
Salaries
Posted range
$123K/yr – $205K/yr
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