Kohl's

Associate Manager, Digital Customer Experience and Innovation

Menomonee Falls, WI (Unknown)

Salary Not AvailableManager4+ years exp

Posted 4 days ago

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Job Summary

Own and drive digital customer experience and personalization programs across channels, leading test-and-learn initiatives and cross-functional collaboration with Product, Technology, Analytics, and Marketing to deliver personalized experiences, recommendations, and targeted offers.

  • Define and execute personalization roadmap through scalable programs
  • Lead A/B and multivariate testing to validate hypotheses
  • Collaborate with Product, Tech, Analytics, and Marketing to deliver tailored experiences

Job Description

Responsibilities

  • Execute against the digital customer experience and personalization roadmap, translating strategy into scalable programs
  • Lead development, execution, and optimization of digital customer experience advancements and personalization initiatives across digital channels
  • Design and implement A/B and multivariate tests to validate hypotheses and improve performance
  • Support evolution of 1:1 engagement strategies leveraging behavioral, transactional, and contextual data
  • Partner with Product, Technology, Analytics, and Marketing to deliver personalization, recommendations, and targeted offers
  • Contribute to conversational commerce and guided selling pilots and test programs
  • Leverage customer insights and performance data to identify opportunities and inform prioritization
  • Monitor performance against KPIs (key performance indicators) including engagement, conversion, and revenue and translating insights into action
  • Drive continuous improvement through a structured test-and-learn approach
  • Build strong cross-functional partnerships to ensure alignment and execution

Requirements

  • Bachelor’s Degree in Business, Marketing, Engineering, Computer Science, or related field
  • 4+ years of experience in Digital Experience, Personalization, Marketing, E-commerce, Product, or related field
  • Experience with A/B testing, experimentation frameworks, and optimization strategies

Preferred

  • Experience with personalization engines, recommendation systems, or AI-driven experiences
  • Experience with digital marketing or e-commerce platforms
  • Exposure to conversational commerce, guided selling, or digital innovation
  • Experience in retail or e-commerce environments