Responsibilities

• Own and optimize the end-to-end customer lifecycle, from lead acquisition and conversion through retention and re-engagement, identifying opportunities to improve engagement at every stage.
• Design, build, and manage scalable customer journeys, automated nurture programs, lead scoring, segmentation, and lead routing using marketing automation platforms such as Marketo and Salesforce.
• Develop and optimize lead management and sales-readiness strategies, partnering with Marketing, MarCom, SDRs, and Sales to improve lead quality, qualification, follow-up, and conversion performance.
• Lead the strategy, development, execution, and optimization of email marketing campaigns, including personalization, A/B testing, experimentation, and ongoing optimization to improve engagement, conversion, and ROI.
• Partner across digital marketing channels and subject matter experts to create connected customer experiences, including web, paid media, events, SEO/SEM, social media, analytics, and other acquisition and engagement channels.
• Ensure strong CRM, data quality, segmentation, compliance, and governance practices, while driving consistent CRM adoption and scalable processes across customer-facing teams and global markets.
• Analyze customer journey and marketing funnel performance, tracking key metrics such as lead volume, engagement, conversion, retention, deliverability, click-through rates, and lead progression to identify opportunities for continuous improvement.
• Serve as a key CRM and customer journey expert within the Medical Digital Marketing team, translating data and insights into actionable recommendations, building executive-level dashboards and reporting, and helping advance digital marketing capabilities, technology, and best practices across the organization.

Requirements

• Bachelor’s degree
• Minimum 6 years work experience in Information Technology, CRM, Digital Marketing or other related area
• Minimum 4 years experience with email marketing, lead nurturing, marketing automation
• Minimum 3 years experience in Marketo
• Proficient in marketing automation technology
• Proficient in mobile/responsive e-mail design and development
• Knowledge of SEO/SEM and Adobe Analytics
• Hands on experience with HTML , Marketo and Salesforce CRM

Preferred

• Adobe Marketo Engage Certified Practitioner Professional Certification
• Adobe Marketo Engage Certified Practitioner Expert Certification