Associate Manager, Community Marketing

Los Angeles, CA (Hybrid)

$82K/yr – $121K/yrMid Level2+ years expFull time

Posted 5 days ago

Job Summary

Own and drive WWE 2K community strategy and day-to-day engagement, shaping programs, feedback loops, and cross-functional collaboration to grow retention and advocacy.

  • Define objectives and KPIs with Marketing, Social, and Communications
  • Manage official community platforms and sentiment reporting

Job Description

Responsibilities

  • Contribute to the annual and per-beat community strategy for WWE 2K, helping define objectives, audience priorities, KPIs, and measures of success in partnership with Marketing, Social, and Communications.
  • Manage day-to-day operations of official WWE 2K community platforms, including Discord, Reddit, and Steam Community, helping set the tone, structure, and programming that make them worth belonging to.
  • Build and maintain the community calendar against the franchise beat plan, for the title marketing campaign, seasonal content updates, WWE tentpole moments and more.
  • Execute programs that grow retention and advocacy across the player lifecycle: onboarding new players, re-engaging lapsed ones, and deepening investment for the most loyal.
  • Cultivate and recognize community advocates - creators, moderators, and superfans - through programs that reward contribution and give members a platform.
  • Serve as the voice of the player internally, running a disciplined feedback loop process to capture, prioritize, and escalate community sentiment, feature requests, and rising issues to internal stakeholders.
  • Support Marketing, Product Management, Customer Success, Quality Assurance, and Studio teams as needed by surfacing community concerns or escalations and directing players to the appropriate resolution channels.
  • Own day-to-day community sentiment reporting: track engagement, sentiment, and audience trends across owned and fan-run spaces, and deliver clear, actionable recaps that inform roadmap and marketing decisions.
  • Represent 2K and our development partners with good judgment in public community spaces, partnering with senior team members during high-visibility or sensitive moments.
  • Help maintain community moderation standards and guidelines, and support the management of moderator programs and external vendor partners, holding them to a consistent quality bar.

Requirements

  • 2–4 years of experience in community management, community strategy, or player/creator relations
  • Experience helping build and execute community programs from strategy through measurement
  • Strong understanding of WWE 2K or comparable live/sports game franchises, and genuine fluency in the culture and expectations of their players.
  • Deep, practical knowledge of community platforms and tooling: Discord (including bots and integrations), Reddit, Steam, YouTube, Twitch
  • Proficiency in the use of community management/listening platforms.
  • Ability to translate community sentiment into clear recommendations that inform product, marketing, and communications decisions.
  • Exceptional written and verbal communication skills, with the judgment to strike the right tone in celebratory, technical, and sensitive moments alike.
  • Proven ability to build trust and collaborate across diverse internal stakeholders, including developers, marketers, PR, legal, and customer support.
  • Comfortable with data - able to pull together analysis-based recaps and make a case with numbers as well as narrative.
  • Strong EQ, composure under pressure, and a proactive approach to handling challenging situations in public forums.

Preferred

  • Familiarity with creative tools (Adobe Creative Suite, Canva, CapCut) is a plus.
  • Bachelor’s degree in communications, Marketing, English, a related field, or equivalent experience a plus.

Benefits

  • a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits.
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2K

4.3 Glassdoor

At 2K, we create unforgettable games that turn players into fanatics. Since 2005, we’ve delivered iconic experiences across PC, console, and mobile for millions of players around the world.2K is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios and Visual Concepts. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin®️ as well as the critically and commercially acclaimed PGA TOUR®️ 2K.Our people are the heartbeat of 2K. We foster a culture where everyone is empowered to come as they are, think boldly, and do their best work - together. 2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).For more information, please visit 2k.com.

Founded in 2005
Novato, California, USA
2.8K employees (1,029 in marketing)
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100% CEO approval

Salaries

Posted range

$82K/yr – $121K/yr

Taken straight from the job posting.

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Associate Manager, Community Marketing

2K · Los Angeles, CA · Hybrid