Associate Manager, Campus Marketing & Communications at Texas State Technical College | Waco, TX

Texas State Technical College

Associate Manager, Campus Marketing & Communications

Waco, TX (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive campus marketing and communications as liaison between CMO and campus leadership to align PR, content, events, and media training with institutional goals.

Own the development and execution of campus marketing, PR, and media activities tied to campus stories and events.
Must-have: Five to seven years of marketing experience with supervisory responsibilities and strong writing skills.
Standout: Public speaking and media training to coach campus leaders and crisis communications readiness.

Job Description

Responsibilities

The Associate Manager, Campus Marketing & Communications is a strategic and hands-on role responsible for serving as the liaison between the CMO’s office and the campus provost, ensuring that campus-specific marketing, public relations, and promotional efforts align with institutional goals.
This role is responsible for content creation, public relations, social media, multimedia production, event promotion, and media training while collaborating with TSTC’s centralized marketing team, including graphic designers, content writers, and multimedia specialists.
Additionally will prepare and train the campus provost and other key staff for media interviews, public relations opportunities, and crisis communications.
This role will take the lead in localized marketing efforts, ensuring that campus stories, events, and initiatives receive the attention they deserve.
Associate Manager, Campus Marketing & Communications must consistently demonstrate the TSTC Core Values of Excellence, Accountability, Service, and Integrity as an essential component of the role and a standard of individual performance. Reports to the Chief Marketing Officer (CMO)’s office and works closely with the campus provost, faculty, students, and the central marketing team.

Requirements

Five to seven years of progressively responsible marketing experience, including supervisory responsibilities.
Demonstrated leadership in campaign strategy, budget management, and staff development.
Strong storytelling and writing skills for PR articles, digital content, and marketing materials.
Social media expertise, including content creation, engagement strategies, and analytics.
Basic photography and videography skills, with the ability to work with professional media teams when needed.
Project and time management skills to handle multiple marketing initiatives efficiently.
Collaboration and communication skills to serve as a liaison between the campus and the CMO’s office.
Public speaking and media training experience to coach campus leaders in interview readiness.
Understanding of crisis communication strategies and best practices for handling media relations in sensitive situations.

Preferred

Master’s degree in Marketing, Communications, or related field.
Experience leading complex, multi-channel campaigns in higher education or comparable settings.

Benefits

Full state benefits.

Texas State Technical College

Welcome to the Texas State Technical College LinkedIn Page... where students, alumni, faculty, staff, industry, from the Abilene, Breckenridge, Brownwood, Harlingen, Fort Bend County, Marshall, New Braunfels, North Texas, Sweetwater, Waco and Williamson County campuses can network.

Founded in 1965

Waco, Texas, USA

2.7K employees (77 in marketing)

www.tstc.edu