Drive campus marketing and public relations as the liaison between the CMO’s office and campus leadership.

Responsibilities

• Serve as liaison between the CMO’s office and the campus provost, ensuring campus-specific marketing, public relations, and promotional efforts align with institutional goals.
• Content creation, public relations, social media, multimedia production, event promotion, and media training while collaborating with the centralized marketing team.
• Prepare and train the campus provost and other key staff for media interviews, public relations opportunities, and crisis communications.
• Take the lead in localized marketing efforts, ensuring campus stories, events, and initiatives receive the attention they deserve.
• Report to the Chief Marketing Officer (CMO)’s office and work closely with the campus provost, faculty, students, and the central marketing team.
• Team Leadership: Supervise and coach Marketing Specialists, assign workload, and support the development of professional skills and competencies.
• Campaign Strategy: Translate institutional priorities into actionable marketing strategies and integrated campaigns that support student recruitment and engagement.
• Cross-Functional Collaboration: Coordinate with creative, digital, and media teams to ensure campaigns are delivered on time and meet brand standards.
• Budget Oversight: Manage campaign budgets, vendor contracts, and resource allocation to ensure fiscal responsibility and impact.
• Campus Partnership: Serve as the primary contact for campus leadership, ensuring marketing strategies are aligned with institutional objectives.

Requirements

• Five to seven years of progressively responsible marketing experience, including supervisory responsibilities.
• Demonstrated leadership in campaign strategy, budget management, and staff development.
• Strong storytelling and writing skills for PR articles, digital content, and marketing materials.
• Social media expertise, including content creation, engagement strategies, and analytics.
• Basic photography and videography skills, with the ability to work with professional media teams when needed.
• Project and time management skills to handle multiple marketing initiatives efficiently.
• Collaboration and communication skills to serve as a liaison between the campus and the CMO’s office.
• Public speaking and media training experience to coach campus leaders in interview readiness.
• Understanding of crisis communication strategies and best practices for handling media relations.

Preferred

• Master’s degree in Marketing, Communications, or related field.
• Experience leading complex, multi-channel campaigns in higher education or comparable settings.

Benefits

• Full state benefits.