Associate Manager, Brand Strategy & Activation - Hot Wheels at Mattel | El Segundo, CA | $110K/yr – $125K/yr

Mattel

Associate Manager, Brand Strategy & Activation - Hot Wheels

El Segundo, CA (On-site)

$110K/yr – $125K/yrMid Level5+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on leading day-to-day brand activations and cross-functional collaboration to shape brand strategy, content, and moments across digital, retail, and experiential channels. It emphasizes integrating marketing plans with leadership and partners, ensuring brand consistency and measurement of campaign performance. The requirements call for 5+ years in brand marketing or related fields, cross-functional leadership, and strong strategic and communication skills.

Job Description

Responsibilities

drive day-to-day brand activations in partnership with internal cross-functional teams and external agencies.
help shape strategies that expand brand awareness, support key launches, and grow the full franchise.
Brand Strategy: Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail.
Develops Content in partnership with Mattel Studios to ensure brand objectives and alignment.
Serve as the cross-functional integrator between content, product, experiences, retail, and marketing.
Brand Activation: With leadership, plan brand “moments” (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution.
Translate brand strategy into campaigns, content, and activations.
With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute.
Ensure media strategy is executed well across regions, and manage day-to-day creative production.
Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights.