Responsibilities

• A key member of the VYKAT XR Field Medical Marketing / Stakeholder Engagement team within the broader Marketing team. Acts as the primary Marketing point of contact for field intelligence through gathering valuable insights from Key Opinion Leaders (KOLs), important customers and Prader-Willi syndrome community members to help shape and inform marketing strategies.
• Brand Strategy: Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable
• Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
• Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights
• Ensures peer-to-peer/patient ambassador program success within assigned audience, specialty, and sales regions, including identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements
• Conducts field-based market research to generate insights that inform and/or validate brand strategy
• Marketing Initiatives, Campaigns, and Investments: Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process
• Acts as Marketing liaison to aligned sales teams, providing education on new and existing brand programs
• KOL Engagement: Develops regional business engagement plans to drive brand growth and differentiation
• Manage relationships with an assigned list of healthcare professionals (HCPs), including ongoing engagements, insight and sentiment gathering, and network development

Requirements

• Bachelor’s degree (BS/BA) in Marketing, Business, Health Policy, Science, or a related field
• 10+ years of relevant pharmaceutical/biotech marketing and sales experience preferred
• OR Master’s degree in a relevant field
• 8+ years of similar experience preferred
• Travel 50% or more