Responsibilities

• Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable
• Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
• Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights
• Ensures peer-to-peer/patient ambassador program success within assigned audience, specialty, and sales regions, including identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements
• Conducts field-based market research to generate insights that inform and/or validate brand strategy
• Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process
• Acts as Marketing liaison to aligned sales teams, providing education on new and existing brand programs
• Develops regional business engagement plans to drive brand growth and differentiation
• Manage relationships with an assigned list of healthcare professionals (HCPs), including ongoing engagements, insight and sentiment gathering, and network development
• Identifies and engages with emerging KOLs for potential brand partnerships by utilizing available data sources such as QPharma, congress registration lists, and field insights

Requirements

• Bachelor’s degree (BS/BA) in Marketing, Business, Health Policy, Science, or a related field
• + 10+ years of relevant pharmaceutical/biotech marketing and sales experience preferred
• OR
• Master’s degree in a relevant field
• + 8+ years of similar experience preferred
• Travel 50% or more