Associate Director/Director, Long Term Care Marketing (Alzheimer's Disease Agitation)

New York City, NY (Hybrid)

$170K/yr – $225K/yrSenior Level8+ years expOther

Posted 2 weeks ago

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Job Summary

Own cross-channel launch strategy for a CNS brand, coordinating with access, insights, medical, and regional teams to shape messages and materials while steering agency partners, budgets, and channel-specific ROI models.

  • Cross-functional ownership: channel strategy, regulatory review, and national congress planning
  • Channel outcomes: measurable ROI, tailored messaging, and audience-specific content
  • Agency and budget governance: creative, digital, media, and P2P programs aligned to brand plan

Job Description

Responsibilities

  • Work cross-functionally to adapt the launch strategy for Alzheimer’s Disease Agitation to maximize potential in key channels
  • Partner with Market Access, Market Insights, Medical Affairs, and Regional Marketing to develop and align tailored marketing messages, tactics, and resources for each channel of business
  • Lead Legal / Regulatory / Medical review of all channel-specific materials
  • Lead strategy for national society interactions and congress meetings by channel
  • Collaborate with multiple external agencies including creative, digital, media, and P2P
  • Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate effectiveness of specific channel promotion initiatives
  • Identify strategic market opportunities and make recommendations to enhance brand penetration into key channels
  • Manage timelines and budgets in accordance with brand plan
  • The Marketer will develop and execute both personal and non-personal promotion tactical plans in line with brand strategies
  • Deliverables to include POA development, brand communications, cohesive messaging and content tailored for specific audiences, etc.

Requirements

  • BA or BS, advanced degree preferred
  • 8-10 years of experience in the pharmaceutical industry including a minimum of 6 years in marketing
  • Experience in leading the successful development and creation of LTC marketing content
  • Strong personal drive, highly collaborative, problem solver that exhibits strategic insight and innovative agility
  • Ability to meet multiple deadlines across a variety of projects with a high degree of accuracy and efficiency
  • Demonstrated ability to achieve results in a highly matrixed organization
  • Ability to work on site Monday, Tuesday & Thursday. We are unable to consider candidates who are looking for fully remote roles
  • This role is based at Axsome’s HQ in New York City with an on-site requirement of at least three days per week

Preferred

  • Demonstrated proactive, creative and entrepreneurial approach
  • CNS disease experience and/or launch experience strongly preferred
  • Strong project and process management skills, including competency in agency management and budget management
  • Strong digital marketing aptitude
  • Strong interpersonal and presentation skills

Benefits

  • The anticipated salary range for this role is $170,000 - $225,000. The salary offer will be based on a variety of factors, including experience, qualifications, internal equity and location.
  • Axsome offers a competitive employment package that includes an annual bonus, significant equity and a generous benefits package.
LeadingAge New York logo

LeadingAge New York

LeadingAge New York represents not-for-profit, mission-driven and public continuing care providers, including nursing homes, senior housing, adult care facilities, continuing care retirement communities, assisted living and community service providers. Leading Age New York's more than 600 members employ 150,000 professionals serving more than 500,000 New Yorkers annually.LeadingAge NY's Foundation for Long Term Care is a private, not-for-profit research and education organization founded in 1978. In keeping with its mission to improve by research and education the way care for an aging society is delivered, it has a reputation for outstanding research and demonstration projects and for innovative seminars aimed at keeping health care professionals informed of constant changes in the field.

Founded in 1961
Latham, New York, USA
26 employees (2 in marketing)

Traffic Signals

Monthly Visitors
13.3K
Traffic Source Mix
Search
45.5%
Direct
41%
Referral
5.8%
Social
6.4%
Paid
1.2%

Headcount Trend

Current headcount: ~26

Marketing Team

Marketing Team Size
2 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

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