Associate Director

New York City, NY (Hybrid)

$60K/yr – $140K/yrMid Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive strategic influencer marketing campaigns from concept through delivery, coordinating creative, partnerships, and client reporting across multiple accounts.

  • Define campaign strategy, briefs, and performance metrics
  • Lead influencer outreach, contracts, and content reviews
  • Collaborate with leadership on bespoke strategies and budget planning

Job Description

Responsibilities

  • Lead internal team brainstorming sessions for assigned campaigns to generate impactful and strategic ideas.
  • Translate campaign strategy into actionable campaign plans and creative briefs, ensuring messaging and direction align with broader brand goals.
  • Partner with the Director to develop bespoke influencer marketing strategies, rescopes, and upsells that align with client objectives.
  • Provide strategic points of view on market trends, competitors, and audience behavior relevant to brand and audience.
  • Maintain alignment between creative concepts, influencer activations, and campaign goals throughout execution.
  • Lead campaign strategy development including approach, budget flighting, and storytelling frameworks.
  • Leads online and offline creator programs, including brand activations (i.e. music festivals/creator trips), ensuring oversight of strategic direction without leading day-to-day execution.
  • Oversee outreach, vetting, contracting, and communication across assigned campaigns.
  • Lead the full content lifecycle including briefing, deadlines, content reviews, and client delivery.
  • Oversee influencer tracking documents and calendars to maintain clarity across deliverables and approval timelines.

Requirements

  • 5–7 years of experience in Marketing, Social Media, Partnerships, Influencer, and/or related fields.
  • Proven experience managing teams and overseeing multiple accounts concurrently.
  • Strong understanding of influencer marketing, paid partnerships, and campaign management.
  • Experience with large-scale programs or events preferred.
  • Excellent communication, organizational, and time-management skills.
  • Fluency in Google Drive, Microsoft Office, and influencer or social analytics platforms.
  • Passionate about mentorship, collaboration, and building strong client and team relationships.

Preferred

  • Experience with large-scale programs or events preferred.

Benefits

  • We offer a competitive benefits package, click here for more details.
Village Marketing logo

Village Marketing

2.8 Glassdoor

We are a full-service influencer shop, fueled by creativity, driven by data, and powered by relationships.

Founded in 2013
New York, New York, USA
105 employees (41 in marketing)
0% recommend to a friend

Salaries

Posted range

$60K/yr – $140K/yr

Taken straight from the job posting.

See all Village Marketing salaries

Marketing Team

Marketing Team Size
41 (39% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
16.5%
Direct
64.9%
Referral
5.4%
Social
11.9%
Paid
1.2%

Headcount Trend

Current headcount: ~105

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Associate Director

Village Marketing · New York City, NY · Hybrid