Associate Director, Video Partnerships

New York City, NY (Hybrid)

$100K/yr – $110K/yrSenior LevelFull time

Posted 2 weeks ago

Job Summary

Own and drive client KPI delivery for marketplace intelligence, video partnerships, and cross-functional program execution while leading a team through planning, negotiations, and analysis.

  • Coordinate across teams to meet client KPIs and deliver against video plans.
  • Develop processes and lead a team to optimize cross-platform execution and post-analysis.

Job Description

Responsibilities

  • External
  • - Collaborate with Comms Design, Analytics, CAM, and Strategy to ensure alignment with and delivery against client KPI’s.
  • - Direct communication with clients for all marketplace intelligence, negotiation, and video partnership needs, and take ultimate accountability for team’s day-to-day responsibilities.
  • - Identify synergistic and/or targeted opportunities on an on-going basis for clients to further drive their business.
  • - Manage cross-craft and partnership deliverables and expectations with clients to deliver against client KPIs.
  • - Establish and maintain mid-level partner relationships on behalf of the agency and client.
  • - Accountable for video plan output timeliness, accuracy, and overall excellence.
  • Internal
  • - Plans, directs, supervises, resolves, and coordinates work activities of team and handles all personnel requirements for immediate staff including training and development.
  • - Develop processes and manage team to ensure superior stewardship, optimization, delivery, and (cross-platform) post-analysis – but also able to free up more time for creative approaches to each client’s business.

Requirements

  • - National broadcast media buying experience with demonstrated technical and negotiating skills.
  • - Understanding of the principles of marketing, advertising, and media data sources in terms of what is measured, the method, and information reported. Also, an understanding of media concepts, terms, creative, and budget is needed.
  • - Superior analytical abilities and quantitative skills with an ability to translate data into well-articulated ideas.
  • - Knowledge of buying, planning, client presentation, and reporting.
  • - Ability to work successfully within a team, handling multiple projects, and meeting tight deadlines under pressure.
  • - Ability to drive projects from conception to completion-project management experience.
  • - Proven knowledge of Mediabank and Prisma tools.
  • - Ability to delegate and oversee direct reports.
  • - Excellent written and verbal communication and presentation skills.
  • - Strong time-management and organizational skills.
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Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975
New York, New York, USA
3.2K employees (1,113 in marketing)

Salaries

Posted range

$100K/yr – $110K/yr

Taken straight from the job posting.

See all Initiative salaries

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Associate Director, Video Partnerships

Initiative · New York City, NY · Hybrid