Associate Director, U.S. VOXZOGO marketing

San Rafael, CA (On-site)

$164K/yr – $226K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own U.S. competitive-readiness and brand strategy for a priority VOXZOGO segment, coordinating with Global, analytics, and cross-functional partners to drive omnichannel engagement, growth, and KPI performance.

  • Own the U.S. plan and messaging, budget, and cadence for launch readiness and campaign impact.
  • Lead cross-functional teams and agencies to execute brand strategy and measure performance across channels.
  • Collaborate with sales, medical, access, and corporate comms to align on strategy and key messages.

Job Description

Responsibilities

  • Drive franchise value in a competitive market with new entrants; key driver of U.S. strategy and a core contributor to Global strategic direction
  • Analyze the market environment to support readiness for an upcoming competitor launch. Integrate competitive intelligence into marketing and cross-functional strategies
  • Lead U.S. competitive-readiness efforts; collaborate with Global marketing while advocating for and representing the U.S. point of view
  • Own strategy and performance for a priority customer segment within the VOXZOGO U.S. business; define A-to-B shift, key messages, tactics, channels, and key metrics to measure campaign performance
  • Leverage BioMarin’s new digital capabilities to drive true omnichannel engagement with our customers
  • Accountable for delivering measurable growth and/or retention in a competitive market
  • Lead cross-functional teams and agency partners to execute against brand strategy
  • Manage and optimize significant marketing investments
  • Collaborate with U.S. marketing team members on key activities such as insights-gathering activities, campaign and tactic development and field communication
  • Closely collaborate with key functional partners (e.g., sales, medical, access, corporate communications) to drive alignment on strategy and key messages
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BioMarin Pharmaceutical Inc.

Founded in 1997, BioMarin is a global biotechnology company dedicated to transforming lives through genetic discovery. The company develops and commercializes targeted therapies that address the root cause of the genetic conditions that it seeks to treat, helping to better the lives of those struggling with rare genetic disease. BioMarin discoveries have led to eight first or best-in-class commercial treatments and a pipeline of multiple product candidates applying the same science-driven, patient-forward approach to broader group of genetic disorders. The more innovative solutions developed, the more lives BioMarin can impact.Recruitment Fraud Alert Notice Please be aware of fraud or scams from individuals, organizations and/or internet sites claiming to represent BioMarin in recruitment activities. We have an established recruitment process which is required for all posted positions by BioMarin prior to issuing an offer of employment. This BioMarin process requires formal interviews conducted live with personnel representing BioMarin and never requires payments or fees from job applicants. BioMarin does not conduct interviews via texting tools such as RingCentral. In the event you receive a suspicious email message about recruiting on behalf of BioMarin, unless it’s from a BioMarin authorized recruiting partner, do not provide any personal information or pay any fees. Qualified and interested candidates should apply to current openings directly through this BioMarin website. BioMarin accepts no responsibility for any costs or charges incurred as a result of fraudulent activity. If you have lost money or provided your personal identifying information, please contact your bank and report the matter to the FBI via www.ic3.gov. We would also suggest you notify your local police department and monitor your credit.We appreciate your interest in BioMarin & encourage you to visit http://careers.biomarin.com/career-areas to review job opportunities.

Founded in 1997
San Rafael, California, USA
3.1K employees (163 in marketing)