Associate Director, US HCP Marketing, Digital Strategy

Cambridge, MA (Hybrid)

$162K/yr – $219K/yrSenior Level7+ years expFull time

Posted 12 hrs ago

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Job Summary

Own the end-to-end omnichannel engagement strategy and lead digital HCP marketing initiatives, driving data-driven optimization and cross-functional collaboration.

Own omnichannel strategy development and activation across digital, media, and non-personal channels.
Lead execution of HCP digital marketing initiatives and asset activation across paid and owned media.
Align with cross-functional partners to ensure data-driven decisions and compliant execution.

Job Description

Responsibilities

Lead development of omnichannel engagement strategies that translate brand and disease state priorities into coordinated customer journeys across digital, media, and non-personal channels
Lead execution of HCP digital marketing initiatives, including activation of content and assets across paid and owned media channels and management of digital content calendars
Partner with Media lead to support HCP media planning and optimization to maximize reach, engagement, and business impact across priority customer segments
Integrate customer target lists, predictive alerts, and digital behavioral signals into omnichannel engagement strategies to enable more personalized and responsive customer experience
Establish and monitor key performance indicators (KPIs) to evaluate campaign effectiveness and inform optimization efforts
Evaluate and implement emerging digital capabilities, including AI-enabled solutions, to enhance customer engagement, personalization, and marketing effectiveness
Collaborate with marketing (HCP, Patient, and MedEd teams) and other cross functional partners (including Omnichannel Team, Market Research, Advanced Analytics, and others) to ensure aligned strategy, coordinated execution, and data-driven decision making
Collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of all strategies and tactics
Partner with Agencies to deliver high-quality execution, operational excellence, and continuous innovation
Contribute to annual brand planning and tactical planning processes by defining omnichannel strategies and activation plans

Requirements

Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
7+ years of experience in pharmaceutical, biotechnology, healthcare marketing, healthcare consulting, or healthcare agency experience
Demonstrated experience developing omnichannel engagement strategies and executing digital marketing initiatives; experience with HCP media planning and optimization preferred
Strong analytical skills with the ability to translate data, customer insights, and performance metrics into actionable business recommendations
Proven strategic thinking and problem-solving capabilities, with the ability to operate effectively in a dynamic, fast-paced environment
Excellent written, verbal, and presentation communication skills
Demonstrated ability to collaborate effectively across cross-functional teams to deliver business results
Experience managing agency partners and managing marketing budgets

Alnylam Pharmaceuticals

3.5 Glassdoor

SILENCE DISEASE. AMPLIFY LIFE.TMAlnylam is a leading independent biopharmaceutical company and the pioneer in RNA interference (RNAi) therapeutics – a revolutionary approach to treating diseases which “silences” the genes that cause or contribute to them.Founded in 2002 by a group of distinguished researchers and biotech leaders, Alnylam’s work over more than two decades has yielded the critical breakthroughs and advancements that have made the field of (RNAi) therapeutics possible. In 2018, our first commercial medicine, and the world’s first RNAi therapeutic was approved. Since then, five more Alnylam-developed medicines have been approved and we’re hard at work developing new therapies to treat both rare and prevalent diseases.We are a global and diverse company of 2,500+ people. We pride ourselves on fostering a fun, inclusive and dynamic work environment where employees can recognize their fullest potential. That's why we’re consistently ranked as a top employer by The Boston Globe (2015-24), Science Magazine (2018-25), Fast Company (Best Workplaces for Innovators 2020-25) and LinkedIn (2024).We are based in Cambridge, Massachusetts (U.S.), with offices throughout North America, Europe, Asia, and South America.See our social media community guidelines: https://bit.ly/2FcRhJy.Please note: If you wish to report an adverse event or product complaint, please email medinfo@alnylam.com or you may call us using the following telephone numbers: for North America, 877.ALNYLAM (877.256.9526), for Europe, +31 20 369 7861Fraudulent Recruitment ActivityBe aware of the potential for scams and fraudulent recruitment activity from individuals claiming to represent Alnylam Pharmaceuticals. Alnylam never conducts its interview process via messaging apps, freelance sites, or social media platforms. Alnylam team members only communicate with potential candidates through an official Alnylam email address ending in "@alnylam.com."

Founded in 2002

Cambridge, Massachusetts, USA

2.7K employees (134 in marketing)

www.alnylam.com

62% recommend to a friend

83% CEO approval