Associate Director, Strategy/Media Planning

New York City, NY (On-site)

$81K/yr – $130K/yrSenior Level5+ years expFull time

Posted 2 days ago

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Job Summary

Lead and coordinate comprehensive media planning and strategy efforts across multiple channels, ensuring client priorities are reflected in deliverables and milestones.

  • Own end-to-end media planning and cross-functional collaboration
  • Mentor teams, manage timelines, and drive client communications

Job Description

Responsibilities

  • Drive the media planning process, ensuring alignment with strategic objectives.
  • Oversee media strategy development, including channel mix recommendations and budget allocation.
  • Push for continuous improvement of self, team, and client deliverables.
  • Stay informed on industry trends, emerging media opportunities, and Publicis Groupe capabilities.
  • Represent the interests of cross-functional teams in client and agency partner meetings.
  • Manage multiple accounts, transitioning seamlessly between them.
  • Cross-Functional Collaboration: Work collaboratively with internal teams to drive integrated media strategy initiatives.
  • Partner with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs.
  • Provide input on deliverable timelines in partnership with cross-functional teams.
  • Serve as a primary point of contact for day-to-day client communications.

Requirements

  • 5+ years media planning experience.
  • 2+ years management experience
  • 1+year Cross-channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market)
  • 2+ years: HCP/Pharma media planning and media strategy experience
  • Familiarity with standard media research and planning tools (e.g mediaocean)

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
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Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Marketing Team

Marketing Team Size
168 (21% of company)
Median Career Experience
8 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
33

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