Associate Director, Strategy

Responsibilities

• Translate the VP’s strategic vision into actionable media plans across audience, channel, commerce, creative, content, programmatic, and measurement.
• Manage all day-to-day aspects of annual, go-to-market, tactical, and innovation planning across multiple campaigns, from brief through approval, launch, and stewardship.
• Develop planning objectives and recommendations that align with and elevate client marketing and business goals.
• Turn client briefs, consumer insights, and performance data into clear audience, channel, investment, and learning recommendations.
• Build client-ready recommendations and presentations, incorporating input from senior strategy leadership and partner teams.
• Act as the day-to-day cross-team lead across Strategy, Investment, Content, Commerce, Analytics, Operations, Finance, and the brand IAT to implement the approved strategy across the media ecosystem.
• Own timelines, trackers, briefs, pre-reads, and shared resources, following up on dependencies and deadlines.
• Partner with Analytics to implement measurement plans and apply learnings to ongoing work.
• Follow established procedures and complete work in a detailed, accurate manner.
• Keep clients and internal teams aligned on status, decisions, risks, approvals, and next steps.

Requirements

• Serves as a resource to others in resolving complex problems and issues.
• Excellent management, motivational, organizational, interpersonal, and quantitative/analytical skills.
• Strong written and verbal communication, client presentation, correspondence, and internal documentation skills.
• Ability to translate data into well-articulated, actionable ideas.
• Detail-oriented, able to follow established procedures, and proven ability to thrive in a fast-paced environment.
• Ability to learn proprietary software and processes quickly and proficiently.
• Understanding of Activation and Negotiation team functions.
• Use AI to synthesize campaign performance, competitive trends, and platform data into clear optimization recommendations for clients
• Identify opportunities to incorporate AI-driven testing, audience insights, creative learnings, and tactical recommendations
• Leverage AI-assisted tools to improve workflow efficiency, prioritization, and quality control across day-to-day

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off