Associate Director, Strategy & Analytics

New York City, NY (Remote)

$120K/yr – $160K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own data driven creator programs for agency clients at scale by turning creator insights into strategy, and translating performance into business impact.

  • Lead senior client partnerships across creator programs with focus on alignment and measurable outcomes.
  • Turn data and reporting into strategic recommendations that tie creator performance to KPIs.
  • Shape how campaigns evolve with culture and creator trends to inform internal teams and clients.

Job Description

Responsibilities

  • Serve as a senior point of contact for our Agency clients across creator marketing programs, ensuring clarity, alignment, and excellence in execution.
  • Ensure creator strategies ladder to audience insights, content trends, and performance metrics driving brand goals.
  • Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
  • Maintain an understanding of the creator and cultural landscapes, with the ability to bring a proactive POV to the client and internal teams on where the creator economy is heading.
  • Bridge the gap between strategy, creative, and creator, ensuring insights fuel every state of a campaign and are driving everything we do for our brands.
  • Support key initiatives, pitches, and innovation planning that showcase the power of data-driven influence.
  • Guide a team in turning data into clear narratives that move clients from insight to action.

Requirements

  • 8+ years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments.
  • An understanding of creator/influencer and an understanding of the category’s pace, nuance, and consumer mindset is key to success.
  • Strong ability to translate data into compelling business stories and visual outputs
  • Proven success translating marketing objectives into influencer/creator programs that deliver measurable business results.
  • Hands-on experience with platforms as it relates to:
  • Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)
  • Social Media Management/Listening (Pulsar, Quid, Infegy, Brandwatch, etc.)
  • Insights Tools and Resources (GWI, Demographics Pro, Mintel, eMarketer, etc.)
  • You have Influencer/Creator Marketing, Strategy or Integrated Marketing experience, and are adept at bringing Insights and Data together in innovative ways.
  • You want to shape how the world’s most iconic and leading brands connect with culture and consumers through creator marketing.
  • You’re energized by fast-moving brands and thrive in the space where no two days are the same. You want to lead conversations with brands, work directly with creatives in shaping culture, and partner with teams to transform numbers into narratives.

Preferred

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215