Associate Director, Social Programmatic Activation

Responsibilities

• Lead the day-to-day development, launch, and optimization of paid social campaigns across Meta, Reddit, TikTok, Pinterest, and emerging social platforms
• Stay close to campaign execution, helping teams solve challenges, improve performance, and deliver high-quality work on time and within budget
• Translate client goals into clear paid social strategies, audience recommendations, content considerations, and activation plans
• Communicate complex media topics in a simple, confident, and actionable way for clients and internal teams
• Build trusted client relationships through proactive communication, thoughtful recommendations, active listening, and consistent follow-through
• Partner closely with planning, strategy, creative, analytics, operations, and activation teams to align priorities and move work forward
• Coach and develop team members through regular feedback, hands-on support, and clear expectations
• Create an inclusive, collaborative team environment built on open communication, accountability, empathy, and respect
• Build productive relationships with social platform partners and identify solutions that meet client needs
• Develop clear points of view, training materials, and best practices that help teams stay current with paid social trends and platform changes

Requirements

• 5+ years of paid social media experience, ideally within a media agency, platform, publisher, or client organization
• Hands-on experience planning, launching, managing, and optimizing campaigns across Meta, Reddit, TikTok, and Pinterest
• Exceptional written, verbal, and interpersonal communication skills, with the ability to build trust and adapt to different audiences
• Proven ability to lead collaboratively, coach others, navigate challenging conversations, and bring cross-functional teams together
• Strong client presence, presentation skills, and a track record of turning business needs into clear recommendations
• Strong understanding of paid social strategy, audience development, creative best practices, measurement, and reporting
• Strong judgment and problem-solving skills, with the ability to balance strategic thinking and day-to-day execution
• Proactive, organized, and comfortable managing multiple priorities in a fast-paced, team-oriented environment
• A people-first leadership approach grounded in empathy, accountability, active listening, and clear expectations
• Commitment to continuous learning, creative problem-solving, and delivering strong outcomes for clients and teams

Preferred

• Experience with programmatic media, including The Trade Desk or other demand-side platforms, is a nice to have

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.