Associate Director, Social Media

Responsibilities

• Lead the daily community management and monitoring of the iconic Beef. It’s What’s For Dinner. social media properties.
• Lead the creation of all organic social media video content which includes conceptualizing ideas, creating scripts and outlines, schedule coordination, filming, editing and all post-production needs.
• Drafts, publishes, and maintains organic content via content calendars for all relevant Beef. It’s for Dinner. brand social media and online accounts, ensuring that all content follows proper review process, including subject-matter expert reviews and any reviews required as Checkoff contractors.
• Keeps a pulse on social and cultural trends, quickly turning insights into compelling, timely content and programming that resonates with audiences.
• Assist with development and creation of images and videos for social media posts.
• Review user-generated comments and posts in a quick and timely manner and respond to comments, when appropriate, to foster a positive community, and add value to the social media user experience, while enforcing Social Media Guidelines as defined by the brand.
• Assist Senior Director, Social Media with overall department management and act as social media liaison with other departments on special projects when assigned.
• Escalates user generated-content, where appropriate, to internal and client stakeholders.
• Work closely across teams to develop and distribute high-quality, compelling content that is aimed at positioning beef as the top protein and fostering community engagement.
• Play a critical role in NCBA’s Digital Command Center, to monitor the social media environment and determine how to engage.

Requirements

• Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
• 2+ years of experience in social media
• Community management experience
• Experience creating social content, including imagery and videos preferred
• Social video creation and editing with proficiency in editing video software such as Adobe Premier Pro, CapCut or Splice
• Proficiency in paid social and social listening/moderation tools for organic like Sprinklr and PR-focused tools preferred
• EQUIVALENCY – N/A
• CERTIFICATION(S) – N/A
• SKILLS – A love for social media and beef, a comfort with learning and communicating about how beef is raised and a respect for the farmers and ranchers who raise beef.
• Food industry knowledge or experience

Preferred

• Experience creating social content, including imagery and videos
• Proficiency in paid social and social listening/moderation tools for organic like Sprinklr and PR-focused tools preferred

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Vacation
• 401(k) with Company Match
• Life Insurance
• Long-Term Disability
• Short-Term Disability
• Sick Time