Associate Director, Social Media

New York City, NY (Hybrid)

$79K/yr – $101K/yrSenior Level5+ years expFull time

Posted 15 hrs ago

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Job Summary

Own Braven’s social media strategy and content from planning through production, community engagement, and performance analytics across multiple platforms, guiding regional alignment and brand storytelling.

  • Own strategy across platforms and KPIs
  • Drive platform-native content, community engagement, and data-driven optimization

Job Description

Responsibilities

  • - Social media strategy and channel ownership (40%)
  • - Develop and own Braven’s social media strategy across Instagram, LinkedIn, TikTok, X/Twitter, and emerging platforms, setting goals, KPIs, and a content calendar aligned to organizational priorities
  • - Partner with regional teams to align local social efforts with national brand standards, providing guidelines, templates, and real-time feedback to ensure consistency across all Braven markets
  • - Monitor platform trends, algorithm changes, and cultural moments to keep Braven’s presence timely, relevant, and audience-first
  • - Manage and grow all Braven social accounts with a consistent brand voice that reflects the energy and ambition of our Fellow community
  • - Content creation & storytelling (50%)
  • - Produce high-quality, platform-native content, including short-form video, graphics, reels, carousels, and copy, that brings Fellow stories and program impact to life
  • - Partner with central and regional teams to surface compelling narratives and translate them into engaging social content
  • - Maintain a content library of evergreen assets, testimonials, and multimedia resources for cross-channel use.
  • - Work with the Associate, Communications and Marketing to ensure we’re helping to amplify the incredible stories of our higher ed partners

Requirements

  • - Bachelor’s degree or equivalent practical experience
  • - 5+ years of experience managing social media for an organization, brand, or cause, including hands-on content creation and channel strategy
  • - Demonstrated ability to produce short-form video and visual content (experience with tools such as CapCut, Canva, Adobe suite, or equivalent)
  • - Proven track record of growing social audiences and driving measurable engagement

Preferred

  • - Experience in the nonprofit, higher education, or social impact sector
  • - Familiarity with social media management platforms (e.g., Sprout Social, Hootsuite, Later) and analytics tools
  • - Experience with paid social advertising and boosting content strategy
  • - Strong copywriting skills with the ability to adapt voice and tone across platforms and audiences
  • - Comfort working in a fast-paced, startup-like environment with a lean team and high ownership
  • - Ability to take initiative, self-direct projects from concept to completion, and embrace ambiguity, embodying Braven’s value of Embrace the Journey
  • - Demonstrated commitment to building strong and welcoming cultures that help to develop others.
  • - Exemplification of Braven’s core values.
  • - Experience that has informed your belief in Braven’s mission and has prepared you to work with, or for, Braven’s student Fellow population.

Benefits

  • - Unlimited vacation time in addition to org-wide holidays and week-long shutdowns in July and the end of the calendar year (this is a minimum of 19 days per year)
  • - Braven supports your path to parenthood and beyond with $25,000 in lifetime Carrot benefits for fertility, family-building, and hormonal health
  • - Match of your 401K contribution up to 5% of your base annual salary, starting your first full month
  • - Coverage of 85% of health insurance premium for employee and dependents
  • - 12 weeks of paid parental leave
  • - A one-month paid sabbatical after 4 years on staff
Braven logo

Braven

4.1 Glassdoor

Braven empowers promising young people on their path to college graduation and strong first jobs. We believe that our next generation of leaders will emerge from everywhere, so we take a particular interest in ensuring our talent network is filled with people from underrepresented backgrounds. To do so, Braven partners with educational institutions, volunteer professionals, and employers to offer a rigorous and relevant career readiness course, that is followed by robust campus-based alumni programming. The course is targeted as a part of the sophomore or transfer junior experience. Through The Braven Accelerator, a hybrid online and in-person course, Braven Fellows will get:--Skills: learn the hard and soft skills companies and organizations want and practice them in mock professional settings.--Experience: apply skills to solve real-world challenges with a cohort of peers.--Coaching: receive small group and one-on-one coaching from a local young professional to achieve personal and professional goals.--Networking: expand one’s circle of champions to include motivated peers, supportive adults, and respected thought-leaders.The Braven Accelerator is principally facilitated by volunteer Leadership Coaches who come from all walks of life and all believe that our nation is better off when a person’s starting point does not limit their opportunities. Leadership Coaches guide our nation’s future leaders through this meaningful experience. At the same time, they develop and practice leadership and management skills that accelerate their own careers. They also develop their own network and deepen their connection to the community in which they live and/or work. This unique, high-impact volunteer opportunity employs a primarily virtual coaching model.From The Braven Accelerator will come a generation of leaders as diverse as our future demands.

Founded in 2013
Chicago, Illinois, USA
1.3K employees (23 in marketing)
91% recommend to a friend

Traffic Signals

Monthly Visitors
29.3K
Traffic Source Mix
Search
29.7%
Direct
59.6%
Referral
8%
Social
1.9%
Paid
0.7%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
21 (2% of company)
Median Career Experience
8 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1M
Last Raise
$1M
Grant, 3 years ago

Funding History

  • Oct 2022
    Grant • $1M
  • Jun 2022
    Grant
  • Jan 2017
    Seed Round