Associate Director, Social & Live Commerce at e.l.f. Beauty | New York City, NY | $130K/yr – $160K/yr

Associate Director, Social & Live Commerce

New York City, NY (Hybrid)

$130K/yr – $160K/yrMid Level7+ years expFull time

Posted 3 months ago

Job Summary

LIVE commerce ownership: build and scale the global LIVE engine across TikTok Shop and social platforms; own strategy, planning, operations, and performance with a cross-functional GTM and creator ecosystem lens.

Live strategy & global rollout: define how audiences are reached, what formats win, and how to replicate success across markets.
Creator-led experiences: activate creators and connect campaigns to measurable revenue and engagement.
Performance architecture: establish KPIs, testing roadmaps, and ROI-driven traffic/incentive design to lift GMV and efficiency.

Job Description

Responsibilities

Lead e.l.f.'s Global LIVE Commerce Strategy
Own end-to-end LIVE commerce planning, execution, operations, and performance across TikTok Shop and emerging social commerce platforms.
Build and scale recurring weekly LIVE programming and MegaLIVE events that drive audience growth, engagement, and GMV across e.l.f. Cosmetics, e.l.f. SKIN, and future brand categories.
Develop scalable frameworks, ways to win, and operating models that can be replicated globally as social commerce expands internationally.
Drive international TSPs to launch and grow TikTok Shop and LIVE commerce programs in new markets worldwide.
Drive Go-to-Market Excellence
Lead social commerce activation plans for innovation launches, hero products, Super Brand Days, Hot Drops, New Arrivals, seasonal campaigns, and cultural moments.
Develop merchandising, pricing, promotional, traffic, and content strategies that maximize awareness and conversion.
Brief internal and external teams, ensuring alignment across Brand, Creative, IMC, Influencer, Commerce, and agency partners.
Champion e.l.f.'s "One Team, One Dream" culture by bringing stakeholders together around shared goals and execution plans.
Scale Creator-Led Commerce Experiences
Partner with affiliates, agencies, TikTok Shop Partners (TSPs), and influencer teams to deliver engaging, conversion-driving LIVE experiences.
Build creator activation frameworks that connect e.l.f.'s marketing campaigns to social commerce outcomes.
Develop innovative storytelling formats that blend entertainment, education, and commerce.
Optimize Performance & Growth
Own key LIVE commerce KPIs and reporting including GMV, conversion rate, view duration, CTR, follower growth, engagement, traffic efficiency, and customer acquisition.
Develop testing roadmaps across content, hosts, promotional mechanics, incentives, and traffic strategies.
Analyze viewer behavior and performance data to identify insights, improve operational efficiency, and establish best practices.
Recommend and implement performance-based traffic and incentive packages to maximize ROI.
Expand Omnichannel Reach?

e.l.f. Beauty

4.1 Glassdoor

e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion.Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

Founded in 2004

Oakland, California, USA

1.5K employees (270 in marketing)

www.elfbeauty.com

77% recommend to a friend

83% CEO approval