Responsibilities

• Own the SEO and GSO vision for assigned Google products or product areas, connecting technical readiness, content strategy, entity authority, and AI-led discovery to measurable business priorities.
• Define strategic roadmaps for complex site environments, anticipating evolving search and AI standards and translating infrastructure needs into persuasive business cases for Product, Engineering, Marketing, and other stakeholders.
• Direct long-term content strategy across traditional and generative search, balancing audience intent, topical authority, brand representation, source inclusion, and emerging AI visibility goals.
• Own the narrative of SEO and GSO performance by ensuring measurement frameworks, dashboards, and reporting connect search outcomes to broader business KPIs and drive clear stakeholder action.
• Serve as the primary client partner for the assigned product area, maintaining strong rapport, navigating complex stakeholder landscapes, managing expectations, and ensuring seamless delivery of the overarching search vision.
• Lead senior client presentations and strategic discussions, translating complex technical, content, and measurement findings into clear recommendations, decisions, and prioritized investment opportunities.
• Create bespoke scopes, operating frameworks, roadmaps, and delivery plans mapped to client business goals, while proactively identifying strategic growth opportunities and future areas of expansion.
• Drive operational excellence through expert project management, resource planning, timely task activation, rigorous quality control, and clear accountability across team-led delivery.
• Formalize integrated Total Search workflows across SEO, SEM, Analytics, Content, Product, Engineering, Social, PR, and other partners so organic insights influence cross-channel planning and optimization.
• Lead cross-channel analyses, testing roadmaps, and performance validation initiatives that demonstrate the business impact of integrated paid, owned, earned, and generative search strategies.

Requirements

• A minimum of 5 (five) years of organic search experience, with a proven record of leading high-performance SEO strategies for large or complex organizations; agency or media agency experience is highly desirable.
• Advanced expertise in technical SEO, content strategy, structured data, entity optimization, topical authority, international search, site migrations, and the signals that support discoverability across traditional and AI-assisted search.
• Strong understanding of AI Search, LLM platforms, answer engines, and emerging discovery behaviors, with the ability to translate market change into practical client strategy, measurement, and operating approaches.
• Demonstrated ability to define a strategic vision and convert complex technical, content, and data challenges into clear business cases, prioritized roadmaps, and client-ready recommendations.
• Strong client leadership and executive communication skills, including experience owning senior stakeholder relationships, leading strategic presentations, navigating difficult conversations, and securing alignment across functions.
• Advanced analytical and storytelling skills, with experience designing measurement frameworks, maintaining data integrity, interpreting complex datasets, and connecting SEO/GSO performance to broader business KPIs.
• Experience creating scopes of work, estimating resources, designing operating models, identifying growth opportunities, and managing delivery against commercial and operational expectations.
• Proven people management and mentorship experience, including coaching managers or Supervisors, improving quality through others, providing actionable feedback, and supporting team development and retention.
• Experience formalizing ways of working across SEM, Analytics, Content, Product, Engineering, Social, PR, and other cross-functional partners to advance integrated Total Search strategies.
• Proficiency with relevant analytics, search, crawling, reporting, and productivity platforms, including Google Analytics, Google Search Console, Keyword Planner, Data Studio, Lumar, Screaming Frog, Google AI Studio and Workspace products.