Responsibilities

• Leadership: Partner with the Senior Director of SEO as the second-in-command leader of Silverback’s SEO department, helping set direction, priorities, and standards for the team.
• Coaching & People Management: Manage and support an industry-best organic search team, including direct oversight of 1–3 SEO Account Managers. Proactively identify coaching & upskilling opportunities, and deliver timely, candid, constructive feedback to your team.
• Client Ownership: Stay hands-on in client delivery by owning a small (2-3 accounts) portfolio of some of the agency’s key organic search clients, leading day-to-day strategy and relationship management.
• Content-Focused: Use your robust content background to streamline and modernize Silverback’s Content product and processes, bringing stronger structure, consistency, and scalability to content strategy work
• SEO Product Innovation: Roll up your sleeves and lead the charge in collaboration with the Senior Director of SEO on SEO product innovation. Help us create & deliver SEO products and services that are measurable, reliable, and impactful in the “modern era” of search engines & user behavior.
• SEO Process Automation: Implement efficiency improvements across the SEO team by identifying & building automation opportunities/workflows — without sacrificing product quality.
• Well-Rounded Marketing Expertise: While you have a background in SEO & Content, you flex broader marketing chops to more effectively understand all the pieces of a puzzle in clients’ marketing strategies.
• Focus on Impact: Directly tie your work (and your team’s work!) back to revenue & business impact for your clients. Deprioritize “vanity metrics” and focus on real results.
• AIO / GEO Enablement: Drive the evolution of the agency’s approach to AIO / GEO, translating changes in search engines & user behavior into practical strategy, process, and client value.
• Initiative & Ownership: Operate as a self-motivated, trailblazing leader who identifies opportunities, pushes work forward, and elevates the team without needing heavy direction.
• Cross-Functional Collaboration: Work with internal teammates across measurement, paid media, and creative to bring strategies for multi-service clients to life.