Responsibilities

• Lead SEO and AI visibility strategy for national, enterprise, and multi-location brands across technical SEO, content SEO, local SEO, and emerging answer-engine optimization programs.
• Architect modern organic discovery strategies that improve brand visibility across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, YouTube, Reddit, maps, reviews, and other platforms influencing consumer decision-making.
• Translate shifting search behavior into actionable client strategies, helping brands adapt to zero-click search, cited-answer environments, and AI-mediated discovery.
• Build and refine GEO/AEO frameworks focused on semantic clarity, entity optimization, structured content, source credibility, schema, internal linking, and answer-first content architecture.
• Develop AI-enabled content workflows that improve the speed, consistency, and quality of SEO deliverables, including content briefs, optimization recommendations, page refreshes, FAQ generation, internal linking recommendations, and other scalable workstreams.
• Ensure AI-assisted workflows are grounded in brand truth, first-party inputs, subject matter expertise, and sound editorial judgment rather than generic, low-value content generation.
• Partner with Content, Creative, UX, Development, PR, Social, Analytics, and Paid Search teams to improve the broader signals that influence both search rankings and AI citation visibility.
• Lead technical SEO strategy across crawling, indexation, renderability, schema, canonicals, hreflang, XML sitemaps, redirects, site migrations, internal linking, international architecture, and other core areas of enterprise SEO.
• Oversee local SEO and reputation programs for multi-location brands, including Google Business Profile optimization, listings consistency, duplicate suppression, ratings and reviews, local landing pages, and hyperlocal visibility.
• Monitor and analyze brand presence across traditional search and AI-driven experiences, including citations, mentions, answer inclusion, share of voice, and evolving visibility signals by LLM or platform.
• Help define and socialize new measurement frameworks for organic success, incorporating rankings, traffic, citations, mentions, AI visibility share, branded demand, local actions, and business outcomes.
• Partner with Analytics and Data Science teams to improve reporting tied to AI visibility, answer-engine exposure, and the changing relationship between visibility and clicks.
• Lead client presentations, strategic recommendations, reporting discussions, and testing plans with confidence and clarity.
• Manage workloads and quality across a team of SEO practitioners, providing mentorship, training, feedback, and hands-on support where needed.
• Contribute to department innovation, process improvement, POV development, and new business opportunities related to modern SEO, AI visibility, GEO, and AEO.